Is Uncle Tobys Plus Muesli Flakes ultra-processed?

820g Mueslis with fruits Sold in Australia

Yes, it's ultra-processed

1 Unprocessed
2 Kitchen staple
3 Processed
4 Ultra-processed

Signs of ultra-processing in its ingredients:

Flavouring
Humectant
E422 Glycerol

18 ingredients
3 additives
Nutri-Score B

Less processed mueslis with fruits

Carman's Natural Untoasted Bircher Muesli Carman's 18 ingredients · no additives NOVA group 3
Cranberry Macadamia Gluten free muesli imp Brookfarm 18 ingredients · no additives NOVA group 3
Simply Delicious Muesli Dorset Cereals 12 ingredients · no additives NOVA group 1
Old Country Style Muesli Bob's Red Mill 12 ingredients · no additives NOVA group 1

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

Whole Grain Wheat 75%, Dried Fruit (Sultanas 8%, Apple 4%, Apricot 2% (Humectant (ultra-processing marker) (Glycerol (ultra-processing marker))), Wheat Germ, Coconut 1%, Preservatives (processing marker) (Sulphites 220, 223)), Sugar (processing marker), Salt (processing marker), Flavour (ultra-processing marker) (Wheat), Food Acid (Citric)

Additives: E220 Sulphur dioxide , E223 Sodium metabisulphite , E422 Glycerol

As written on the pack

Whole Grain Wheat (75%), Dried Fruit [Sultanas (8%), Apple (4%), Apricot (2%) (Humectant (Glycerol)), Wheat Germ, Coconut (1%), Preservatives (Sulphites 220, 223)*], Sugar, Salt, Flavour (Wheat), Food Acid (Citric).

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

E422 Glycerol Glycerol is a sweet-tasting liquid used to keep products moist and soft.
Flavouring Flavourings are concentrated aroma preparations that add or intensify a taste.
Humectant Humectants are substances which prevent foods from drying out by counteracting the effect of an atmosphere having a low degree of humidity, or promote the dissolution of a powder in an aqueous medium.

3 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

Preservative Preservatives slow spoilage by microbes.
Salt Salt, added for taste and preservation.
Sugar Sugar refined from sugar cane or beet.

How the NOVA groups work

Among 138 mueslis with fruits

From least to most processed, this one ranks 130th. 57% of the mueslis with fruits here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 138 mueslis with fruits, least processed first

About this information

Data from this product on Open Food Facts (barcode 9300605132658, last edited 19 February 2023), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
Photo: Open Food Facts contributors, CC BY-SA 3.0.
The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of B (from A, best, to E).
General information, not medical or dietary advice. Check the pack if you have an allergy.