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Is Holland & Barrett Cereal "with Benefits" ultra-processed?

300g Mueslis with fruits Sold in the United Kingdom

Pack of Holland & Barrett Cereal "with Benefits"

Yes, it's ultra-processed

  1. 1 Unprocessed
  2. 2 Kitchen staple
  3. 3 Processed
  4. 4 Ultra-processed

Signs of ultra-processing in its ingredients:

  • 48 ingredients
  • 3 additives
  • Nutri-Score C

Less processed mueslis with fruits

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

Oat Flakes 32%, Rice 20%, Oat Clusters 20% (Puffed Rice, Oat Flakes, Soya Protein Crispies (Soya Protein Isolate, Tapioca Starch, Anti-Caking Agent (Calcium Carbonate), Salt), Chicory Root Fibre, Seeds (Sunflower Seeds, Pumpkin Seeds, Chia Seeds (Salvia hispanica)), Kiwi Fruit, Tapioca Starch, Shea Fat, Calcium, Natural Flavouring, Bacillus Coagulans), Buckwheat Flakes 13%, Puffed Rice 8%, Nuts 6.5% (Hazelnut, Cashew Nuts), Mango 4%, Seeds 4% (Sunflower Seeds Pumpkin Seeds, Golden Linseed, Brown Linseed, Sesame Seeds), Golden Raisins 3.5% (Golden Raisins, Sunflower Oil, Preservative (Sodium Metabisulphite)), Raisins 3% (Raisins, Sunflower Oil), Tiger Nut Flakes, Red Lentil, Red Beetroot, Fruit 1% (Mango, Pineapple)

Additives: E170 Calcium carbonates , E170i Calcium carbonate , E223 Sodium metabisulphite

As written on the pack

Gluten Free Oat Flakes (32%), Rice and Oat Clusters (20%) [Puffed Rice, Gluten Free Oat Flakes, Soya Protein Crispies (Soya Protein Isolate, Tapioca Starch, Anti-Caking Agent (Calcium Carbonate), Salt), Chicory Root Fibre, Seeds (Sunflower Seeds, Pumpkin Seeds, Chia Seeds (Salvia hispanica)), Kiwi Fruit Powder, Tapioca Starch, Shea Fat, Calcium, Natural Flavouring, Bacillus Coagulans], Buckwheat Flakes (13%), Puffed Rice (8%), Nuts (6.5%) (Hazelnut Pieces, Cashew Nuts), Dried Mango Pieces (4%), Seeds (4%) (Sunflower Seeds Pumpkin Seeds, Golden Linseed, Brown Linseed, Sesame Seeds), Golden Raisins (3.5%) [Golden Raisins, Sunflower Oil, Preservative (Sodium Metabisulphite)], Raisins (3%) (Dried Raisins, Sunflower Oil). Tiger Nut Flakes, Red Lentil Flakes, Dried Red Beetroot, Freeze Dried Fruit (1%) (Freeze Dried Mango, Freeze Dried Pineapple).

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

Substances rarely used in home kitchens

Refined or extracted in factories, such as syrups made from starch or isolated proteins. The other hallmark of ultra-processed food.

  • Vegetable fiber Isolated plant fibres, such as inulin, oat fibre or bamboo fibre, are extracted industrially and added to change texture or support "source of fibre" claims.
6 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

  • Anti-caking agent Anti-caking agents are substances which reduce the tendency of individual particles of a foodstuff to adhere to one another.
  • Preservative Preservatives slow spoilage by microbes.
  • Salt Salt, added for taste and preservation.
  • Starch Starch extracted from cereals or potatoes, used to thicken.
  • Vegetable fat Vegetable fats are oils that are solid at room temperature, such as palm or coconut fat.
  • Vegetable oil Vegetable oils are pressed or extracted from seeds, nuts and fruits.

How the NOVA groups work

Among 138 mueslis with fruits

From least to most processed, this one ranks 132nd. 57% of the mueslis with fruits here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 138 mueslis with fruits, least processed first

About this information

  • Data from this product on Open Food Facts (barcode 5059604688737, last edited 31 July 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
  • Photo: Open Food Facts contributors, CC BY-SA 3.0.
  • The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
  • NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of C (from A, best, to E).
  • General information, not medical or dietary advice. Check the pack if you have an allergy.