Is it ultra-processed?
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Is Tesco Multigrain Hoops Cereal ultra-processed?

375g Breakfast cereals rich in fibre fortified with vitamins and chemical elements Sold in the United Kingdom and France

Pack of Tesco Multigrain Hoops Cereal

Yes, it's ultra-processed

  1. 1 Unprocessed
  2. 2 Kitchen staple
  3. 3 Processed
  4. 4 Ultra-processed

Signs of ultra-processing in its ingredients:

  • 23 ingredients
  • 1 additive
  • Nutri-Score B

Less processed breakfast cereals rich in fibre fortified with vitamins and chemical elements

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

Wheat Flour 39%, Oat Flour 20%, Sugar, Barley Flour, Wheat Starch, Maize Semolina, Rice Flour, Caramelised Sugar Syrup, Iron, Salt, Flavouring, Colour (Paprika Extract), Carrot Extract, Niacin, Pantothenic Acid, vitamins, vitamin B6, Riboflavin, Thiamin, Folic Acid, Vitamin D, Vitamin B12

Additives: E160c Paprika extract

As written on the pack

Wholemeal Wheat Flour 39%, Oat Flour 20%, Sugar, Barley Flour, Wheat Starch, Maize Semolina, Rice Flour, Caramelised Sugar Syrup, Iron, Salt, Flavouring, Colour (Paprika Extract), Carrot Extract, Niacin, Pantothenic Acid, Vitamin B6, Riboflavin, Thiamin, Folic Acid, Vitamin D, Vitamin B12.

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

  • E160c Paprika extract Paprika extract is a red-orange colour extracted from paprika peppers.
  • Colour Colours are added to restore colour lost in processing or to make a product look more appealing.
  • Flavouring Flavourings are concentrated aroma preparations that add or intensify a taste.
3 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

  • Salt Salt, added for taste and preservation.
  • Starch Starch extracted from cereals or potatoes, used to thicken.
  • Sugar Sugar refined from sugar cane or beet.

How the NOVA groups work

Among 17 breakfast cereals rich in fibre fortified with vitamins and chemical elements

From least to most processed, this one ranks 12th. 71% of the breakfast cereals rich in fibre fortified with vitamins and chemical elements here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 17 breakfast cereals rich in fibre fortified with vitamins and chemical elements, least processed first

About this information

  • Data from this product on Open Food Facts (barcode 5010204372204, last edited 9 March 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
  • Photo: Open Food Facts contributors, CC BY-SA 3.0.
  • The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
  • NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of B (from A, best, to E).
  • General information, not medical or dietary advice. Check the pack if you have an allergy.