Is Specially Selected Brioche Buns ultra-processed?

Hamburger buns Sold in the United States

Yes, it's ultra-processed

1 Unprocessed
2 Kitchen staple
3 Processed
4 Ultra-processed

Signs of ultra-processing in its ingredients:

Flavouring
Gluten
Milk proteins
E160a Carotene
E471 Mono- and diglycerides of fatty acids

16 ingredients
3 additives
Nutri-Score D

Less processed hamburger buns

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

wheat flour, whole eggs, water, sugar (processing marker), rapeseed vegetable oil, invert sugar syrup yeast, butter (processing marker), skim milk powder (processing marker), salt (processing marker), wheat gluten (ultra-processing marker), natural flavoring (ultra-processing marker), mono- and diglycerides of fatty acids (ultra-processing marker), milk protein (ultra-processing marker), deactivated yeast, malted rye flour, beta carotene (ultra-processing marker)

Additives: E160a Carotene , E160ai Beta-carotene , E471 Mono- and diglycerides of fatty acids

As written on the pack

wheat flour, fresh whole eggs, water, sugar, rapeseed vegetable oil, invert sugar syrup yeast, butter, skim milk powder, salt, wheat gluten, natural flavoring, emulsifier (mono and diglycerides of fatty acids), milk protein, deactivated yeast, malted rye flour, color (beta carotene),

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

E160a Carotene Carotenes are orange-yellow pigments, either synthesised or extracted from carrots, algae or palm oil.
E471 Mono- and diglycerides of fatty acids Mono- and diglycerides of fatty acids are made from fats and glycerol.
Flavouring Flavourings are concentrated aroma preparations that add or intensify a taste.

Substances rarely used in home kitchens

Refined or extracted in factories, such as syrups made from starch or isolated proteins. The other hallmark of ultra-processed food.

Gluten Wheat gluten, sold as "vital wheat gluten", is the protein washed out of wheat flour.
Milk proteins Milk proteins are proteins separated from milk, such as caseinates and whey protein concentrates, added to adjust texture or raise protein content.

5 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

Butter Butter, the fat churned from cream.
Salt Salt, added for taste and preservation.
Sugar Sugar refined from sugar cane or beet.
Sweet snacks Products in the category "Sweet snacks" are at least group 3.
Milk powder Milk powder is milk with the water evaporated off: a preserved form of a whole food rather than an industrial extract.

How the NOVA groups work

Among 55 hamburger buns

From least to most processed, this one ranks 27th. 96% of the hamburger buns here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 55 hamburger buns, least processed first

About this information

Data from this product on Open Food Facts (barcode 4099100061758, last edited 21 August 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
Photo: Open Food Facts contributors, CC BY-SA 3.0.
The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of D (from A, best, to E).
General information, not medical or dietary advice. Check the pack if you have an allergy.