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Is Sainsbury's Taste the Difference Madagascan Vanilla Custard ultra-processed?

500 gm Custards and pastry creams Sold in the United Kingdom and the United States

Pack of Sainsbury's Taste the Difference Madagascan Vanilla Custard

Yes, it's ultra-processed

  1. 1 Unprocessed
  2. 2 Kitchen staple
  3. 3 Processed
  4. 4 Ultra-processed

Signs of ultra-processing in its ingredients:

  • 9 ingredients
  • No additives
  • Nutri-Score D

Less processed custards and pastry creams

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

British Whole Cows' Milk, British Whipping Cream 29% (Cows' Milk), Sugar, Pasteurised Free Range Egg Yolk, Tapioca Starch Madagascan Vanilla Extract, Cornflour, Flavouring, Madagascan Vanilla Seeds Allergy advice

As written on the pack

British Whole Cows' Milk, British Whipping Cream (29%) (Cows' Milk), Sugar, Pasteurised Free Range Egg Yolk, Tapioca Starch Madagascan Vanilla Extract, Cornflour, Flavouring, Madagascan Vanilla Seeds Allergy advice:

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

  • Flavouring Flavourings are concentrated aroma preparations that add or intensify a taste.
1 ingredient that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

  • Sugar Sugar refined from sugar cane or beet.

How the NOVA groups work

Among 36 custards and pastry creams

From least to most processed, this one ranks 3rd. 94% of the custards and pastry creams here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 36 custards and pastry creams, least processed first

About this information

  • Data from this product on Open Food Facts (barcode 01115215, last edited 5 March 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
  • Photo: Open Food Facts contributors, CC BY-SA 3.0.
  • The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
  • NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of D (from A, best, to E).
  • General information, not medical or dietary advice. Check the pack if you have an allergy.