Is it ultra-processed?
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Custards and pastry creams, from least to most processed

We track 36 custards and pastry creams, 94% of them ultra-processed. The least processed is Madagascan vanilla custard.

What makes custards and pastry creams ultra-processed

The signs of ultra-processing found most often, and the share of custards and pastry creams that contain each:

Processed food (2)

  1. 1 Madagascan vanilla custard Waitrose 3
  2. 2 Fresh vanilla custard 500 g 3

Ultra-processed food (34)

  1. 3 Madagascan Vanilla Custard Sainsbury's Taste the Difference · 500 gm 4
  2. 4 Custard Tesco · 500g 4
  3. 5 Original Custard powder Bird's · 350 g 4
  4. 6 Bird's Custard Power Bird's · 300 g 4
  5. 7 Custard powder 4
  6. 8 WeiKFiELD Weikfield · 100 4
  7. 9 Custard Essential Waitrose 4
  8. 10 Custard Powder - Smooth & Creamy - Vanilla Foster Clarks · 350g 4
  9. 11 Vanilla custard The Coconut Collaborative · 400 g 4
  10. 12 Custard cream 500 g 4
  11. 13 Vanilla custard Pauls · 600 g 4
  12. 14 Custard Dessert Menu · 500g 4
  13. 15 TESCO *REDUCED FAT CUSTARD SILKY & CREAMY Enjoy po Tesco 4
  14. 16 Custard Co-op 4
  15. 17 Custard 385 g 4
  16. 18 Custard tard Sainsbury's 4
  17. 19 Custard Lidl · 1 kg 4
  18. 20 TESCO FRESH CUSTARD BRITISH CREAM Milk and cream g Tesco’s 4
  19. 21 Custard Delicious Desserts · 500g 4
  20. 22 Custard Asda · 500g 4
  21. 23 Vanilla Custard Müller 4
  22. 24 custard Ambrosia 4
  23. 25 Devon custard light Ambrosia · 500g 4
  24. 26 My mini custard Ambrosia · 6 x 55 g 4
  25. 27 Ready to Eat Custard Sainsbury's · 500 g 4
  26. 28 Deluxe custard Ambrosia · 130 g 4
  27. 29 Deluxe custard West Country Cream Ambrosia · 750g 4
  28. 30 Light Devon Custard Ambrosia · 400 g 4
  29. 31 Custard Aldi · 500 g 4
  30. 32 Devon Custard Ambrosia · 8x portions & 1kg 4
  31. 33 Ambrosia Light Custard Ambrosia · 1kg 4
  32. 34 tesco custard Tesco 4
  33. 35 The Original Oatly Vanilla Custard Oatly · 240ml 4
  34. 36 Instant Custard Birds · 3 x 75g 4

Within each group, products with fewer signs of ultra-processing, additives and ingredients come first. This ordering is ours, for comparison; it is not part of NOVA.