Is it ultra-processed?
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Is Rowan Hill Bakery Sliced Fruit Loaf ultra-processed?

400g Wheat breads Sold in the United Kingdom

Pack of Rowan Hill Bakery Sliced Fruit Loaf

Yes, it's ultra-processed

  1. 1 Unprocessed
  2. 2 Kitchen staple
  3. 3 Processed
  4. 4 Ultra-processed

Signs of ultra-processing in its ingredients:

  • 29 ingredients
  • 4 additives
  • Nutri-Score C

Less processed wheat breads

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

Wheat Flour (Wheat Flour, Calcium Carbonate, Iron, Niacin, Thiamin), Mixed Fruits 27% (Sultanas, Raisins, Currants), Water, Yeast, Mixed Peel 2% (Orange Peel, Lemon Peel), Wheat Gluten, Invert Sugar Syrup, Salt, Palm Oil, Emulsifiers (mono- and Diacetyl Tartaric Acid Esters of mono- and Diglycerides of Fatty Acids), Sodium Stearoyl-2-Lactylate, mono- and Diglycerides of Fatty Acids, Palm Fat, Soya Flour, Rapeseed Oil, Wheat Flour, Flour Treatment Agent (Ascorbic Acid)

Additives: E300 Ascorbic acid , E471 Mono- and diglycerides of fatty acids , E472e Mono- and diacetyltartaric acid esters of mono- and diglycerides of fatty acids , E481 Sodium stearoyl-2-lactylate

As written on the pack

Wheat Flour (Wheat Flour, Calcium Carbonate, Iron, Niacin, Thiamin), 27% Mixed Dried Fruits (Sultanas, Raisins, Currants), Water, Yeast, 2% Mixed Peel (Orange Peel, Lemon Peel), Wheat Gluten, Invert Sugar Syrup, Salt, Palm Oil, Emulsifiers: Mono - and Diacetyl Tartaric Acid Esters of Mono - and Diglycerides of Fatty Acids, Sodium Stearoyl-2-Lactylate, Mono - and Diglycerides of Fatty Acids; Palm Fat, Soya Flour, Rapeseed Oil, Wheat Flour, Flour Treatment Agent: Ascorbic Acid.

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

Substances rarely used in home kitchens

Refined or extracted in factories, such as syrups made from starch or isolated proteins. The other hallmark of ultra-processed food.

  • Gluten Wheat gluten, sold as "vital wheat gluten", is the protein washed out of wheat flour.
  • Invert sugar Invert sugar is ordinary sugar split into glucose and fructose with acid or enzymes.
1 ingredient that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

  • Salt Salt, added for taste and preservation.

How the NOVA groups work

Among 228 wheat breads

From least to most processed, this one ranks 184th. 92% of the wheat breads here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 228 wheat breads, least processed first

About this information

  • Data from this product on Open Food Facts (barcode 20389970, last edited 27 March 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
  • Photo: Open Food Facts contributors, CC BY-SA 3.0.
  • The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
  • NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of C (from A, best, to E).
  • General information, not medical or dietary advice. Check the pack if you have an allergy.