Is it ultra-processed?
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Is Pure Protein Pure protien ultra-processed?

Protein bars Sold in the United States

Pack of Pure Protein Pure protien

Yes, it's ultra-processed

  1. 1 Unprocessed
  2. 2 Kitchen staple
  3. 3 Processed
  4. 4 Ultra-processed

Signs of ultra-processing in its ingredients:

  • 30 ingredients
  • 9 additives

Less processed protein bars

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

nutrition aavice Protein Blend (Whey Protein, Milk Protein Isolate, Whey Protein Isolate), Hydrolyzed Collagen, Peanut Flour, Glycerine, Maltitol Syrup, Soy Protein Isolate, Water, Maltitol, Peanuts, Fractionated Palm Kernel Oil, Peanut Oil, Sugar, Tapioca Starch, Cocoa, Natural Flavor (includes annatto, turmeric added for color), Salt, Calcium Carbonate, Soy Lecithin, Sucralose, Almond Butter (almond), Made in a facility that also processes tree nuts, egg, wheat, and sesame

Additives: E100 Curcumin , E170 Calcium carbonates , E170i Calcium carbonate , E322 Lecithins , E322i Lecithin , E422 Glycerol , E955 Sucralose , E965 Maltitol , E965ii Maltitol syrup

As written on the pack

nutrition aavice Protein Blend (Whey Protein Concentrate, Milk Protein Isolate, Whey Protein Isolate), Hydrolyzed Collagen, Partially Defatted Peanut Flour, Glycerine, Maltitol Syrup, Soy Protein Isolate, Water, Maltitol, Peanuts, Fractionated Palm Kernel Oil, Peanut Oil, Sugar, Tapioca Starch, Cocoa (processed with alkali), Natural Flavor (includes annatto and turmeric added for color), Salt, Calcium Carbonate, Soy Lecithin, Sucralose, Almond Butter Contains milk, soy, peanut and tree nut (almond) Made in a facility that also processes tree nuts, egg, wheat, and sesame

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

  • E100 Curcumin Colours are substances which add or restore colour in a food, and include natural constituents of foods and natural sources which are normally not consumed as foods as such and not normally used as characteristic ingredients of food.
  • E170 Calcium carbonates Calcium carbonate is chalk.
  • E322 Lecithins Lecithins are fatty substances extracted mostly from soybeans, sunflower seeds or eggs, used as emulsifiers to keep fat and water mixed, for example in chocolate.
  • E422 Glycerol Glycerol is a sweet-tasting liquid used to keep products moist and soft.
  • E955 Sucralose Sucralose is a sweetener made by chlorinating sugar.
  • E965 Maltitol Maltitol is a sugar alcohol made from starch, used as a sweetener in "no added sugar" sweets and chocolate.
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  • Flavouring Flavourings are concentrated aroma preparations that add or intensify a taste.

Substances rarely used in home kitchens

Refined or extracted in factories, such as syrups made from starch or isolated proteins. The other hallmark of ultra-processed food.

  • Milk proteins Milk proteins are proteins separated from milk, such as caseinates and whey protein concentrates, added to adjust texture or raise protein content.
  • Cocoa An ingredient mostly produced industrially and rarely used in home kitchens.
4 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

  • Salt Salt, added for taste and preservation.
  • Starch Starch extracted from cereals or potatoes, used to thicken.
  • Sugar Sugar refined from sugar cane or beet.
  • Vegetable oil Vegetable oils are pressed or extracted from seeds, nuts and fruits.

How the NOVA groups work

Among 426 protein bars

From least to most processed, this one ranks 357th. 93% of the protein bars here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 426 protein bars, least processed first

About this information

  • Data from this product on Open Food Facts (barcode 0749826003207, last edited 5 March 2025), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
  • Photo: Open Food Facts contributors, CC BY-SA 3.0.
  • The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
  • General information, not medical or dietary advice. Check the pack if you have an allergy.