Is it ultra-processed?
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Is Born winner Italian cream protein bar ultra-processed?

Protein bars Sold in the United Kingdom and Bulgaria

Pack of Born winner Italian cream protein bar

Yes, it's ultra-processed

  1. 1 Unprocessed
  2. 2 Kitchen staple
  3. 3 Processed
  4. 4 Ultra-processed

Signs of ultra-processing in its ingredients:

  • 26 ingredients
  • 4 additives

Less processed protein bars

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

Vegetable fibre (fructo-oligosaccharide), milk protein, whey protein, cocoa coating 15%, vegetable fats, palm kernel, palm, shea, inulin 21%, fat reduced cocoa powder, milk protein concentrate 13%, sweetener malitol, emulsifier (lecithins), flavour, soya crisp, calcium carbonate, sunflower oil, bovine hydrolised gelatin, isolated soy protein, flavourings, humectant (sorbitol), sweetener (sucralose)

Additives: E322 Lecithins , E420 Sorbitol , E428 Gelatine , E955 Sucralose

Also detected, but not matched to one ingredient: E428 Gelatine.

As written on the pack

Vegetable fibre (fructo-oligosaccharide), milk protein, whey protein concentrate, cocoa coating 15%, vegetable fats, palm kernel, palm, shea, inulin 21%, fat reduced cocoa powder, milk protein concentrate 13%, sweetener malitol, emulsifier lecithins, flavour, soya crisp, calcium carbonate, sunflower oil, bovine hydrolised gelatin, isolated soy protein, flavourings, humectant sorbitol, sweetener sucralose

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

  • E322 Lecithins Lecithins are fatty substances extracted mostly from soybeans, sunflower seeds or eggs, used as emulsifiers to keep fat and water mixed, for example in chocolate.
  • E420 Sorbitol Sorbitol is a sugar alcohol used as a sweetener and to keep products moist.
  • E428 Gelatine Gelatine is a gelling agent made from collagen in animal skin and bones.
  • E955 Sucralose Sucralose is a sweetener made by chlorinating sugar.
  • Emulsifier Emulsifiers keep fat and water from separating, giving products a smooth, stable texture over a long shelf life.
  • Flavouring Flavourings are concentrated aroma preparations that add or intensify a taste.
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  • Humectant Humectants are substances which prevent foods from drying out by counteracting the effect of an atmosphere having a low degree of humidity, or promote the dissolution of a powder in an aqueous medium.
  • Sweetener Sweeteners give sweetness with few or no calories, many at hundreds of times the strength of sugar.

Substances rarely used in home kitchens

Refined or extracted in factories, such as syrups made from starch or isolated proteins. The other hallmark of ultra-processed food.

  • Milk proteins Milk proteins are proteins separated from milk, such as caseinates and whey protein concentrates, added to adjust texture or raise protein content.
  • Vegetable fiber Isolated plant fibres, such as inulin, oat fibre or bamboo fibre, are extracted industrially and added to change texture or support "source of fibre" claims.
2 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

  • Vegetable fat Vegetable fats are oils that are solid at room temperature, such as palm or coconut fat.
  • Vegetable oil Vegetable oils are pressed or extracted from seeds, nuts and fruits.

How the NOVA groups work

Among 426 protein bars

From least to most processed, this one ranks 360th. 93% of the protein bars here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 426 protein bars, least processed first

About this information

  • Data from this product on Open Food Facts (barcode 5060961650480, last edited 27 March 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
  • Photo: Open Food Facts contributors, CC BY-SA 3.0.
  • The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
  • General information, not medical or dietary advice. Check the pack if you have an allergy.