Is Moreisons Strong Brown Flour ultra-processed?

1.5kg Cereal flours Sold in the United Kingdom

Yes, it's ultra-processed

Signs of ultra-processing in its ingredients:

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ultra-processing Processing signs are highlighted

Wheat flour, Wheat gluten (ultra-processing marker), Calcium carbonate, alpha-amylase, Iron, Niacin, Thiamin

Additives: E1100 Alpha-Amylase

As written on the pack

Wheat flour, Wheat gluten, Calcium carbonate, Flour treatment agent (alpha-amylase), Iron, Niacin, Thiamin.

Refined or extracted in factories, such as syrups made from starch or isolated proteins. The other hallmark of ultra-processed food.

Gluten Wheat gluten, sold as "vital wheat gluten", is the protein washed out of wheat flour.

From least to most processed, this one ranks 106th. 21% of the cereal flours here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

Data from this product on Open Food Facts (barcode 5010251694687, last edited 11 August 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
Photo: Open Food Facts contributors, CC BY-SA 3.0.
The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of A (from A, best, to E).
General information, not medical or dietary advice. Check the pack if you have an allergy.