Is Essential Waitrose Strong White Bread Flour ultra-processed?

1.5 kg Wheat flours Sold in the United Kingdom

Pack of Essential Waitrose Strong White Bread Flour

Yes, it's ultra-processed

  1. 1 Unprocessed
  2. 2 Kitchen staple
  3. 3 Processed
  4. 4 Ultra-processed

Signs of ultra-processing in its ingredients:

  • 10 ingredients
  • 1 additive
  • Nutri-Score B

Less processed wheat flours

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

Fortified wheat flour (wheat flour, calcium carbonate, niacin, iron, thiamin (B1)), wheat gluten (ultra-processing marker), flour treatment agent (ascorbic acid)

Additives: E300 Ascorbic acid

As written on the pack

Fortified wheat flour (wheat flour, calcium carbonate, niacin, iron, thiamin (B1)), wheat gluten, flour treatment agent (ascorbic acid)

What makes it ultra-processed

Substances rarely used in home kitchens

Refined or extracted in factories, such as syrups made from starch or isolated proteins. The other hallmark of ultra-processed food.

  • Gluten Wheat gluten, sold as "vital wheat gluten", is the protein washed out of wheat flour.

How the NOVA groups work

Among 83 wheat flours

From least to most processed, this one ranks 76th. 14% of the wheat flours here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 83 wheat flours, least processed first

About this information

  • Data from this product on Open Food Facts (barcode 5000169009963, last edited 6 June 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
  • Photo: Open Food Facts contributors, CC BY-SA 3.0.
  • The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
  • NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of B (from A, best, to E).
  • General information, not medical or dietary advice. Check the pack if you have an allergy.