Is it ultra-processed?
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Is Magic Spoon Protein cereal ultra-processed?

33 g Breakfast cereals rich in fibre fortified with vitamins and chemical elements Sold in the United States and Italy

Pack of Magic Spoon Protein cereal

Yes, it's ultra-processed

  1. 1 Unprocessed
  2. 2 Kitchen staple
  3. 3 Processed
  4. 4 Ultra-processed

Signs of ultra-processing in its ingredients:

  • 19 ingredients
  • 1 additive
  • Nutri-Score D

Less processed breakfast cereals rich in fibre fortified with vitamins and chemical elements

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

Milk Protein Blend (Caseins, Whey Protein), Sweetener Blend (Allulose, Monk Fruit Extract), Oil Blend (High Oleic Sunflower Oil, Avocado Oil), Tapioca Starch, Inulin (from Chicory Root, Agave), Natural Flavor, Salt, Turmeric Extract, Spirulina Extract, Vegetable Juice (for color)

Additives: E100 Curcumin

As written on the pack

Milk Protein Blend (Caseins, Whey Protein Concentrate), Sweetener Blend (Allulose, Monk Fruit Extract), Oil Blend (High Oleic Sunflower Oil, Avocado Oil), Tapioca Starch, Inulin (from Chicory Root and/or Agave), Natural Flavor, Salt, Turmeric Extract, Spirulina Extract, Vegetable Juice (for color).

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

  • E100 Curcumin Colours are substances which add or restore colour in a food, and include natural constituents of foods and natural sources which are normally not consumed as foods as such and not normally used as characteristic ingredients of food.
  • Colour Colours are added to restore colour lost in processing or to make a product look more appealing.
  • Flavouring Flavourings are concentrated aroma preparations that add or intensify a taste.
  • Sweetener Sweeteners give sweetness with few or no calories, many at hundreds of times the strength of sugar.

Substances rarely used in home kitchens

Refined or extracted in factories, such as syrups made from starch or isolated proteins. The other hallmark of ultra-processed food.

  • Casein Casein is the main protein in milk, separated industrially and used to bind, emulsify and add protein.
  • Milk proteins Milk proteins are proteins separated from milk, such as caseinates and whey protein concentrates, added to adjust texture or raise protein content.
  • Vegetable fiber Isolated plant fibres, such as inulin, oat fibre or bamboo fibre, are extracted industrially and added to change texture or support "source of fibre" claims.
3 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

  • Salt Salt, added for taste and preservation.
  • Starch Starch extracted from cereals or potatoes, used to thicken.
  • Vegetable oil Vegetable oils are pressed or extracted from seeds, nuts and fruits.

How the NOVA groups work

Among 17 breakfast cereals rich in fibre fortified with vitamins and chemical elements

From least to most processed, this one ranks 16th. 71% of the breakfast cereals rich in fibre fortified with vitamins and chemical elements here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 17 breakfast cereals rich in fibre fortified with vitamins and chemical elements, least processed first

About this information

  • Data from this product on Open Food Facts (barcode 0810104460286, last edited 4 March 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
  • Photo: Open Food Facts contributors, CC BY-SA 3.0.
  • The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
  • NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of D (from A, best, to E).
  • General information, not medical or dietary advice. Check the pack if you have an allergy.