Is Kroger Bran flakes wheat cereal, bran flakes ultra-processed?

18 oz Cereal flakes Sold in the United States

It's processed, but not ultra-processed

1 Unprocessed
2 Kitchen staple
3 Processed
4 Ultra-processed

Whole foods combined with:

Salt
Sugar

21 ingredients
No additives

Less processed cereal flakes

Sprouted Rolled Oats One Degree Organic Foods 1 ingredient · no additives NOVA group 1
Old Fashioned Oats Quaker Oats 1 ingredient · no additives NOVA group 1
Quick 1-Minute Oats Quaker Oats 1 ingredient · no additives NOVA group 1
Old Fashioned 100% Whole Grain Rolled Oats Quaker Oats 1 ingredient · no additives NOVA group 1

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

wheat, wheat bran, sugar (processing marker), wheat flour, malted barley flour, salt (processing marker), vitamins, minerals (reduced iron), niacinamide (vitamin b3), zinc oxide, vitamin a palmitate, pyridoxine hydrochloride (vitamin b6), thiamine mononitrate (vitamin b1), riboflavin, folic acid, vitamin b12, vitamin d3

As written on the pack

Whole grain wheat, wheat bran, sugar, wheat flour, malted barley flour, salt. vitamins and minerals: reduced iron, niacinamide (vitamin b3), zinc oxide (source of zinc), vitamin a palmitate, pyridoxine hydrochloride (vitamin b6), thiamine mononitrate (vitamin b1), riboflavin (vitamin b2), folic acid, vitamin b12, vitamin d3.

What makes it processed

Culinary ingredients

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

Salt Salt, added for taste and preservation.
Sugar Sugar refined from sugar cane or beet.

How the NOVA groups work

Among 332 cereal flakes

From least to most processed, this one ranks 221st. 27% of the cereal flakes here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 332 cereal flakes, least processed first

About this information

Data from this product on Open Food Facts (barcode 0011110032515, last edited 22 April 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
Photo: Open Food Facts contributors, CC BY-SA 3.0.
The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
General information, not medical or dietary advice. Check the pack if you have an allergy.