Is it ultra-processed?
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Is Kellogs Nutrigrain ultra-processed?

470g Cereal flakes Sold in New Zealand

Pack of Kellogs Nutrigrain

Yes, it's ultra-processed

  1. 1 Unprocessed
  2. 2 Kitchen staple
  3. 3 Processed
  4. 4 Ultra-processed

Signs of ultra-processing in its ingredients:

  • 27 ingredients
  • 3 additives
  • Nutri-Score D

Less processed cereal flakes

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

cereals 51% (wheat flour, maize flour), sugar, wheat protein, maltodextrin, molasses, oat fibre, vegetable gum (acacia gum), salt, barley malt extract, minerals (calcium carbonate, iron, zinc oxide), raising agent (potassium bicarbonate), natural flavours, natural colours (paprika, turmeric), vitamins, niacin, vitamin b6, riboflavin, folate

Additives: E414 Acacia gum , E501 Potassium carbonates , E501ii Potassium hydrogen carbonate

As written on the pack

cereals (51%) (wheat flour, oatmeal [contains oats], maize flour), sugar, wheat protein, maltodextrin, molasses, oat fibre, vegetable gum (acacia gum), salt, barley malt extract, minerals (calcium carbonate, iron, zinc oxide), raising agent (potassium bicarbonate), natural flavours, natural colours (paprika, turmeric), vitamins (niacin, vitamin b6, riboflavin, folate). contains wheat, gluten. may contain peanuts, tree nuts.

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

  • E414 Acacia gum Gum arabic (acacia gum) is the hardened sap of acacia trees, used to stabilise flavour emulsions in soft drinks and to coat sweets.
  • Colour Colours are added to restore colour lost in processing or to make a product look more appealing.
  • Flavouring Flavourings are concentrated aroma preparations that add or intensify a taste.

Substances rarely used in home kitchens

Refined or extracted in factories, such as syrups made from starch or isolated proteins. The other hallmark of ultra-processed food.

  • Maltodextrin Maltodextrin is a white powder made by partly breaking down starch.
  • Vegetable fiber Isolated plant fibres, such as inulin, oat fibre or bamboo fibre, are extracted industrially and added to change texture or support "source of fibre" claims.
2 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

  • Salt Salt, added for taste and preservation.
  • Sugar Sugar refined from sugar cane or beet.

How the NOVA groups work

Among 332 cereal flakes

From least to most processed, this one ranks 328th. 27% of the cereal flakes here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 332 cereal flakes, least processed first

About this information

  • Data from this product on Open Food Facts (barcode 9310055105942, last edited 6 October 2024), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
  • Photo: Open Food Facts contributors, CC BY-SA 3.0.
  • The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
  • NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of D (from A, best, to E).
  • General information, not medical or dietary advice. Check the pack if you have an allergy.