Is Kellogg's Sweetened multi-grain cereal ultra-processed?
Yes, it's ultra-processed
- 1 Unprocessed
- 2 Kitchen staple
- 3 Processed
- 4 Ultra-processed
Signs of ultra-processing in its ingredients:
- Flavouring
- Vegetable fiber
- E100 Curcumin
- E110 Sunset yellow FCF
- E129 Allura red
- E132 Indigotine
- and 1 more
- 41 ingredients
- 5 additives
- Nutri-Score D
Less processed extruded cereals
Ingredients
Ultra-processing Processing
sugar (processing marker), corn flour blend (yellow corn flour, degerminated yellow corn flour), wheat flour, oat flour, oat fiber (ultra-processing marker), soluble corn fiber (ultra-processing marker), contains 2% and less of partially hydrogenated vegetable oil (coconut, soybean, cottonseed), salt (processing marker), red 40 (ultra-processing marker), natural flavor (ultra-processing marker), blue 2 (ultra-processing marker), turmeric color (ultra-processing marker), yellow 6 (ultra-processing marker), annatto color, blue 1 (ultra-processing marker), bht for freshness, vitamins, minerals (vitamin c (sodium ascorbate, ascorbic acid)), niacinamide, reduced iron, zinc oxide, vitamin b6 (pyridoxine hydrochloride), vitamin b2 (riboflavin), vitamins, vitamin b1, thiamin hydrochloride, vitamin a palmitate, folic acid, vitamins, vitamin d, vitamin b12
Additives: E100 Curcumin , E110 Sunset yellow FCF , E129 Allura red , E132 Indigotine , E133 Brilliant blue FCF
As written on the pack
sugar, corn flour blend (whole grain yellow corn flour, degerminated yellow corn flour), wheat flour, whole grain oat flour, oat fiber, soluble corn fiber, contains 2% or less of partially hydrogenated vegetable oil (coconut, soybean and/or cottonseed), salt, red 40, natural flavor, blue 2, turmeric color, yellow 6, annatto color, blue 1, bht for freshness, vitamins and minerals: vitamin c (sodium ascorbate and ascorbic acid), niacinamide, reduced iron, zinc oxide, vitamin b6 (pyridoxine hydrochloride), vitamin b2 (riboflavin), vitamin b1 (thiamin hydrochloride), vitamin a palmitate, folic acid, vitamin d, vitamin b12,
What makes it ultra-processed
Cosmetic additives
Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.
- E100 Curcumin Colours are substances which add or restore colour in a food, and include natural constituents of foods and natural sources which are normally not consumed as foods as such and not normally used as characteristic ingredients of food.
- E110 Sunset yellow FCF Sunset yellow FCF is a synthetic orange azo dye (FD&C Yellow No. 6 in the US).
- E129 Allura red Allura red AC is a synthetic red azo dye (FD&C Red No. 40 in the US).
- E132 Indigotine Colours are substances which add or restore colour in a food, and include natural constituents of foods and natural sources which are normally not consumed as foods as such and not normally used as characteristic ingredients of food.
- E133 Brilliant blue FCF Brilliant blue FCF is a synthetic blue dye, listed in the US as FD&C Blue No. 1.
- Flavouring Flavourings are concentrated aroma preparations that add or intensify a taste.
Substances rarely used in home kitchens
Refined or extracted in factories, such as syrups made from starch or isolated proteins. The other hallmark of ultra-processed food.
- Vegetable fiber Isolated plant fibres, such as inulin, oat fibre or bamboo fibre, are extracted industrially and added to change texture or support "source of fibre" claims.
Among 373 extruded cereals
From least to most processed, this one ranks 355th. 64% of the extruded cereals here are ultra-processed.
About this information
- Data from this product on Open Food Facts (barcode 0038000391200, last edited 4 March 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
- Photo: Open Food Facts contributors, CC BY-SA 3.0.
- The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
- NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of D (from A, best, to E).
- General information, not medical or dietary advice. Check the pack if you have an allergy.