Is Kellogg's Sultana Bran gluten free ultra-processed?

350 g Mixed cereal flakes Sold in Australia and New Zealand

Yes, it's ultra-processed

1 Unprocessed
2 Kitchen staple
3 Processed
4 Ultra-processed

Signs of ultra-processing in its ingredients:

Vegetable fiber

18 ingredients
No additives
Nutri-Score C

Less processed mixed cereal flakes

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

brown rice, sultanas 24%, sugar (processing marker), rice bran 4%, chickpea fibre (ultra-processing marker), soluble corn fibre (ultra-processing marker), molasses (processing marker), salt (processing marker), vitamins, vitamin E, niacin, thiamin, riboflavin, vitamin B6, folate, minerals (iron, zinc oxide)

As written on the pack

Whole grain brown rice, sultanas (24%), sugar, rice bran (4%), chickpea fibre, soluble corn fibre, molasses, salt, vitamins (vitamin E, niacin, thiamin, riboflavin, vitamin B6, folate), minerals (iron, zinc oxide). MAY CONTAIN TRACES OF TREE NUTS.

What makes it ultra-processed

Substances rarely used in home kitchens

Refined or extracted in factories, such as syrups made from starch or isolated proteins. The other hallmark of ultra-processed food.

Vegetable fiber Isolated plant fibres, such as inulin, oat fibre or bamboo fibre, are extracted industrially and added to change texture or support "source of fibre" claims.

2 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

Salt Salt, added for taste and preservation.
Sugar Sugar refined from sugar cane or beet.

How the NOVA groups work

Among 15 mixed cereal flakes

From least to most processed, this one ranks 11th. 47% of the mixed cereal flakes here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 15 mixed cereal flakes, least processed first

About this information

Data from this product on Open Food Facts (barcode 8801083421070, last edited 22 January 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
Photo: Open Food Facts contributors, CC BY-SA 3.0.
The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of C (from A, best, to E).
General information, not medical or dietary advice. Check the pack if you have an allergy.