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Is Kellogg's Rice Krispies Squares totally chocolatey ultra-processed?

Chocolate cereal bars Sold in the United Kingdom and France

Pack of Kellogg's Rice Krispies Squares totally chocolatey

Yes, it's ultra-processed

  1. 1 Unprocessed
  2. 2 Kitchen staple
  3. 3 Processed
  4. 4 Ultra-processed

Signs of ultra-processing in its ingredients:

  • 38 ingredients
  • 7 additives
  • Nutri-Score E

Less processed cereal bars

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

Kellogg's toasted, rice, sugar, salt, barley malt ex vitamins, vitamin B6, riboflavin, thiamin vitamin B12, chocolate flavo (sugar, vegetable oil (certified sustainable palm oil, rapeseed), milk whey Powder skimmed milk powder, fat reduced cocoa powder emulsifier (soy lecithin), flavouring), glucose syrup, fructose, certified sustainable palm oil, sugarmilk chocolate chunks 5% (sugar, whole milk powder, COC Ja butter, cocoa mass, soy lecithin, atural vanilla flavouring), invert Sugar reduced cocoa powder, whole milk powder, glycerol, cocoa mass, beef gelatin, cocoa butter, salt, flavourings, e472e, e472.3, e320

Additives: E320 Butylated hydroxyanisole (bha) , E322 Lecithins , E322i Lecithin , E422 Glycerol , E428 Gelatine , E472 Acid esters of mono- and diglycerides of fatty acids , E472e Mono- and diacetyltartaric acid esters of mono- and diglycerides of fatty acids

As written on the pack

Kellogg's toasted (rice, sugar, salt, barley malt ex vitamin B6, riboflavin, thiamin vitamin B12), chocolate flavo (sugar, vegetable oil (certified sustainable palm oil, rapeseed) in varying proportions, milk whey Powder skimmed milk powder, fat reduced cocoa powder emulsifier (soy lecithin), flavouring), glucose syrup, fructose, certified sustainable palm oil, sugarmilk chocolate chunks (5%) (sugar, whole milk powder, COC Ja butter, cocoa mass, emulsifier (soy lecithin), atural vanilla flavouring), invert Sugar reduced cocoa powder, whole milk powder, humectant (glycerol), cocoa mass, beef gelatin, cocoa butter, salt, flavourings, emulsifiers (E472e, E472.3), antioxidant (E320).

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

  • E322 Lecithins Lecithins are fatty substances extracted mostly from soybeans, sunflower seeds or eggs, used as emulsifiers to keep fat and water mixed, for example in chocolate.
  • E422 Glycerol Glycerol is a sweet-tasting liquid used to keep products moist and soft.
  • E428 Gelatine Gelatine is a gelling agent made from collagen in animal skin and bones.
  • E472e Mono- and diacetyltartaric acid esters of mono- and diglycerides of fatty acids Emulsifiers are substances which make it possible to form or maintain a homogenous mixture of two or more immiscible phases such as oil and water in a foodstuff.
  • Flavouring Flavourings are concentrated aroma preparations that add or intensify a taste.

Substances rarely used in home kitchens

Refined or extracted in factories, such as syrups made from starch or isolated proteins. The other hallmark of ultra-processed food.

  • Glucose Glucose, usually listed as glucose syrup, is cheap, keeps products moist and stops sugar from crystallising.
  • Glucose syrup Glucose syrup is cheap, keeps products moist and stops sugar from crystallising.
  • Fructose Fructose is the sugar found naturally in fruit and honey, but as an ingredient it is refined industrially, mostly from corn starch.
6 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

  • Salt Salt, added for taste and preservation.
  • Sugar Sugar refined from sugar cane or beet.
  • Vegetable fat Vegetable fats are oils that are solid at room temperature, such as palm or coconut fat.
  • Vegetable oil Vegetable oils are pressed or extracted from seeds, nuts and fruits.
  • Sweet snacks Products in the category "Sweet snacks" are at least group 3.
  • Milk powder Milk powder is milk with the water evaporated off: a preserved form of a whole food rather than an industrial extract.

How the NOVA groups work

Among 62 chocolate cereal bars

From least to most processed, this one ranks 45th. 100% of the chocolate cereal bars here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 62 chocolate cereal bars, least processed first

About this information

  • Data from this product on Open Food Facts (barcode 5050083449048, last edited 16 May 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
  • Photo: Open Food Facts contributors, CC BY-SA 3.0.
  • The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
  • NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of E (from A, best, to E).
  • General information, not medical or dietary advice. Check the pack if you have an allergy.