Is it ultra-processed?
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Is Cadbury Brunch Chunky Choc Chips ultra-processed?

Chocolate cereal bars Sold in the United Kingdom

Pack of Cadbury Brunch Chunky Choc Chips

Yes, it's ultra-processed

  1. 1 Unprocessed
  2. 2 Kitchen staple
  3. 3 Processed
  4. 4 Ultra-processed

Signs of ultra-processing in its ingredients:

  • 22 ingredients
  • 3 additives
  • Nutri-Score E

Less processed cereal bars

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

OAT flakes 24%, sugar, glucose syrup, sorbitols, vegetable fats hea, WHEAT flour 7%, invert sugar syrup, rice flour 4.5%, cocoa butter, cocoa mass, honey kimmed MILK powder, WHEAT bran, whey powder, from MILK, whole MILK powder, glycerol, emulsifiers, SOYA leches, e471, EN BARLEY 4xe, molasses, flavourings

Additives: E420 Sorbitol , E422 Glycerol , E471 Mono- and diglycerides of fatty acids

As written on the pack

OAT flakes (24 %), sugar, glucose syrup, stabiliser (sorbitols), vegetable fats hea), whole grain WHEAT flour (7 %), invert sugar syrup, rice flour (4.5%) cocoa butter, cocoa mass, honey kimmed MILK powder, WHEAT bran, whey powder (from MILK, whole MILK powder, humectant (glycerol). emulsifiers (SOYA leches, E471, EN BARLEY 4xe 28 g (112 g) 7622202 254291 molasses, flavourings. MAY CONTAIN PEANUTS AND NUTS

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

  • E420 Sorbitol Sorbitol is a sugar alcohol used as a sweetener and to keep products moist.
  • E422 Glycerol Glycerol is a sweet-tasting liquid used to keep products moist and soft.
  • E471 Mono- and diglycerides of fatty acids Mono- and diglycerides of fatty acids are made from fats and glycerol.
  • Emulsifier Emulsifiers keep fat and water from separating, giving products a smooth, stable texture over a long shelf life.
  • Flavouring Flavourings are concentrated aroma preparations that add or intensify a taste.

Substances rarely used in home kitchens

Refined or extracted in factories, such as syrups made from starch or isolated proteins. The other hallmark of ultra-processed food.

  • Glucose Glucose, usually listed as glucose syrup, is cheap, keeps products moist and stops sugar from crystallising.
  • Glucose syrup Glucose syrup is cheap, keeps products moist and stops sugar from crystallising.
  • Invert sugar Invert sugar is ordinary sugar split into glucose and fructose with acid or enzymes.
  • Whey Whey is the liquid left over from cheese making, usually dried into a powder and used as a cheap source of milk solids, protein and lactose.
4 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

  • Sugar Sugar refined from sugar cane or beet.
  • Vegetable fat Vegetable fats are oils that are solid at room temperature, such as palm or coconut fat.
  • Sweet snacks Products in the category "Sweet snacks" are at least group 3.
  • Milk powder Milk powder is milk with the water evaporated off: a preserved form of a whole food rather than an industrial extract.

How the NOVA groups work

Among 61 chocolate cereal bars

From least to most processed, this one ranks 45th. 100% of the chocolate cereal bars here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 61 chocolate cereal bars, least processed first

About this information

  • Data from this product on Open Food Facts (barcode 7622202254291, last edited 9 September 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
  • Photo: Open Food Facts contributors, CC BY-SA 3.0.
  • The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
  • NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of E (from A, best, to E).
  • General information, not medical or dietary advice. Check the pack if you have an allergy.