Is it ultra-processed?
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Is Kellogg's Nutri grain bar, blueberry flavour ultra-processed?

Fruits cereal bars Sold in the United Kingdom

Pack of Kellogg's Nutri grain bar, blueberry flavour

Yes, it's ultra-processed

  1. 1 Unprocessed
  2. 2 Kitchen staple
  3. 3 Processed
  4. 4 Ultra-processed

Signs of ultra-processing in its ingredients:

  • 41 ingredients
  • 7 additives

Less processed fruits cereal bars

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

Blueberry Filling 44% (Apple Puree, Glucose Syrup, Humectant (Glycerol), Blueberry 5%, Acidity Regulator (Citric Acid), Natural Flavours, Black Carrot, Grape), Cereals 31%, Wholewheat Flour 16%, Oatmeal Flour 9%, Wheat Flour 6%, Sugar, Invert Sugar Syrup, Vegetable Oils (Palm Vegetable Oils, Sunflower Vegetable Oils), Dextrose, Skimmed Milk Powder, Fructose, Salt, Stabilisers (Methyl Cellulose), Raising Agent (Potassium Hydrogen Carbonate), Emulsifier (Soy Lecithin), Calcium Carbonate, Niacin, Iron, vitamins, vitamin B6, Riboflavin, vitamin B2, Thiamin, vitamin B1, Folic Acid, Vitamin B12

Additives: E322 Lecithins , E322i Lecithin , E330 Citric acid , E422 Glycerol , E461 Methyl cellulose , E501 Potassium carbonates , E501ii Potassium hydrogen carbonate

As written on the pack

Blueberry Filling(44%)(Apple Puree, Glucose Syrup, Humectant(Glycerol), Blueberry Puree(5%), Acidity Regulator(Citric Acid), Natural Flavours, Black Carrot and Grape Concentrate), Cereals(31%)(Wholewheat Flour(16%}, Oatmeal Flour(9%), Wheat Flour(6%}), Sugar, Invert Sugar Syrup, Vegetable Oils(Palm, Sunflower), Dextrose, Skimmed Milk Powder, Fructose, Salt, Stabilisers(Methyl Cellulose), Raising Agent(Potassium Hydrogen Carbonate), Emulsifier(Soy Lecithin), Calcium Carbonate, Niacin, Iron, Vitamin B6, Riboflavin (B2), Thiamin (B1), Folic Acid, Vitamin B12

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

  • E322 Lecithins Lecithins are fatty substances extracted mostly from soybeans, sunflower seeds or eggs, used as emulsifiers to keep fat and water mixed, for example in chocolate.
  • E422 Glycerol Glycerol is a sweet-tasting liquid used to keep products moist and soft.
  • E461 Methyl cellulose Emulsifiers are substances which make it possible to form or maintain a homogenous mixture of two or more immiscible phases such as oil and water in a foodstuff.
  • Emulsifier Emulsifiers keep fat and water from separating, giving products a smooth, stable texture over a long shelf life.
  • Flavouring Flavourings are concentrated aroma preparations that add or intensify a taste.
  • Humectant Humectants are substances which prevent foods from drying out by counteracting the effect of an atmosphere having a low degree of humidity, or promote the dissolution of a powder in an aqueous medium.

Substances rarely used in home kitchens

Refined or extracted in factories, such as syrups made from starch or isolated proteins. The other hallmark of ultra-processed food.

  • Dextrose Dextrose is pure glucose crystallised from starch-derived syrup.
  • Glucose Glucose, usually listed as glucose syrup, is cheap, keeps products moist and stops sugar from crystallising.
  • Glucose syrup Glucose syrup is cheap, keeps products moist and stops sugar from crystallising.
  • Invert sugar Invert sugar is ordinary sugar split into glucose and fructose with acid or enzymes.
  • Fructose Fructose is the sugar found naturally in fruit and honey, but as an ingredient it is refined industrially, mostly from corn starch.
5 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

  • Salt Salt, added for taste and preservation.
  • Sugar Sugar refined from sugar cane or beet.
  • Vegetable oil Vegetable oils are pressed or extracted from seeds, nuts and fruits.
  • Sweet snacks Products in the category "Sweet snacks" are at least group 3.
  • Milk powder Milk powder is milk with the water evaporated off: a preserved form of a whole food rather than an industrial extract.

How the NOVA groups work

Among 73 fruits cereal bars

From least to most processed, this one ranks 61st. 88% of the fruits cereal bars here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 73 fruits cereal bars, least processed first

About this information

  • Data from this product on Open Food Facts (barcode 5050083542732, last edited 27 March 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
  • Photo: Open Food Facts contributors, CC BY-SA 3.0.
  • The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
  • General information, not medical or dietary advice. Check the pack if you have an allergy.