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Is Sunbelt Bakery Soft Baked Bars Sweet Fruit Filling Strawberry Flavored ultra-processed?

11 oz (312 g), 8z 1.38 oz (39 g) bars Fruits cereal bars Sold in the United States

Pack of Sunbelt Bakery Soft Baked Bars Sweet Fruit Filling Strawberry Flavored

Yes, it's ultra-processed

  1. 1 Unprocessed
  2. 2 Kitchen staple
  3. 3 Processed
  4. 4 Ultra-processed

Signs of ultra-processing in its ingredients:

  • 51 ingredients
  • 7 additives
  • Nutri-Score D

Less processed fruits cereal bars

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

Crust (whole wheat flour), water, sugar, soybean oil, dextrose, rolled oats, corn syrup, raisin paste, oil (palm oil, palm kernel oil), contains 2% and less of each of the following (soy flour), wheat gluten, whey, modified corn starch, eggs, salt, baking soda, mono- and diglycerides, corn starch, soy lecithin, titanium dioxide (color), vanillin, fruit filling (corn syrup), sugar, water, strawberry puree, apple fiber, pectin, lemon juice concentrate, corn starch, natural flavor, vitamins, minerals (calcium carbonate), vitamin a palmitate, thiamin mononitrate (vitamin b1), niacinamide (vitamin b3), folic acid, ferric orthophosphate (iron), riboflavin, pyridoxine hydrochloride (vitamin b6), cyanocobalamin

Additives: E171 Titanium dioxide , E322 Lecithins , E322i Lecithin , E440 Pectins , E471 Mono- and diglycerides of fatty acids , E500 Sodium carbonates , E500ii Sodium hydrogen carbonate

As written on the pack

Crust: whole wheat flour, water, sugar, soybean oil, dextrose, whole grain rolled oats, corn syrup, raisin paste, palm and palm kernel oil. contains 2% or less of each of the following: soy flour, wheat gluten, whey (milk), modified corn starch, eggs, salt, baking soda, mono - and diglycerides, corn starch, soy lecithin, titanium dioxide (color), vanillin. fruit filling: corn syrup, sugar, water, strawberry puree, apple fiber, pectin, lemon juice concentrate, corn starch, natural flavor. vitamins/minerals: calcium carbonate, vitamin a palmitate, thiamin mononitrate [vitamin b1], niacinamide [vitamin b3], folic acid, ferric orthophosphate [iron], riboflavin [vitamin b2], pyridoxine hydrochloride [vitamin b6], cyanocobalamin [vitamin b12].

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

  • E171 Titanium dioxide Titanium dioxide is a white pigment.
  • E322 Lecithins Lecithins are fatty substances extracted mostly from soybeans, sunflower seeds or eggs, used as emulsifiers to keep fat and water mixed, for example in chocolate.
  • E440 Pectins Pectins are gelling agents extracted from citrus peel or apple pomace.
  • E471 Mono- and diglycerides of fatty acids Mono- and diglycerides of fatty acids are made from fats and glycerol.
  • Colour Colours are added to restore colour lost in processing or to make a product look more appealing.
  • Flavouring Flavourings are concentrated aroma preparations that add or intensify a taste.
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  • Modified starch Modified starch is starch altered physically, with enzymes or chemically, so that it thickens, gels or survives freezing and heating better than ordinary starch.

Substances rarely used in home kitchens

Refined or extracted in factories, such as syrups made from starch or isolated proteins. The other hallmark of ultra-processed food.

  • Dextrose Dextrose is pure glucose crystallised from starch-derived syrup.
  • Glucose Glucose, usually listed as glucose syrup, is cheap, keeps products moist and stops sugar from crystallising.
  • Gluten Wheat gluten, sold as "vital wheat gluten", is the protein washed out of wheat flour.
  • Whey Whey is the liquid left over from cheese making, usually dried into a powder and used as a cheap source of milk solids, protein and lactose.
  • Vegetable fiber Isolated plant fibres, such as inulin, oat fibre or bamboo fibre, are extracted industrially and added to change texture or support "source of fibre" claims.
5 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

  • Salt Salt, added for taste and preservation.
  • Starch Starch extracted from cereals or potatoes, used to thicken.
  • Sugar Sugar refined from sugar cane or beet.
  • Vegetable oil Vegetable oils are pressed or extracted from seeds, nuts and fruits.
  • Sweet snacks Products in the category "Sweet snacks" are at least group 3.

How the NOVA groups work

Among 73 fruits cereal bars

From least to most processed, this one ranks 63rd. 88% of the fruits cereal bars here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 73 fruits cereal bars, least processed first

About this information

  • Data from this product on Open Food Facts (barcode 0024300031731, last edited 28 September 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
  • Photo: Open Food Facts contributors, CC BY-SA 3.0.
  • The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
  • NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of D (from A, best, to E).
  • General information, not medical or dietary advice. Check the pack if you have an allergy.