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Is Go Ahead Fruit Slices - Apple ultra-processed?

174g (4x3x14.5g) Apple cereal bars Sold in the United Kingdom and Cyprus

Pack of Go Ahead Fruit Slices - Apple

Yes, it's ultra-processed

  1. 1 Unprocessed
  2. 2 Kitchen staple
  3. 3 Processed
  4. 4 Ultra-processed

Signs of ultra-processing in its ingredients:

  • 31 ingredients
  • 13 additives
  • Nutri-Score C

Less processed apple cereal bars

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

Wheat Flour, Grapes 27% (Sultanas, Currants in varying proportions), Apple Flavour Filling 9% (Maltitol Syrup, Glycerine, Wheat Bran, Apple Juice 0.3%, Pectins, Sodium Citrates, Citric Acid, Cinnamon, Natural Flavouring, Calcium Lactate), Vegetable Oil (Sunflower Vegetable Oil), Sugar, Dietary Fibre (Inulin), Maltodextrin, Rice Flour, Milk, Sodium Bicarbonate, Disodium Diphosphate, Ammonium Bicarbonate, Glucose Syrup, Skimmed Milk, Natural Flavourings, Salt, Cinnamon

Additives: E327 Calcium lactate , E330 Citric acid , E331 Sodium citrates , E422 Glycerol , E440 Pectins , E450 Diphosphates , E450i Disodium diphosphate , E500 Sodium carbonates , E500ii Sodium hydrogen carbonate , E503 Ammonium carbonates , E503ii Ammonium hydrogen carbonate , E965 Maltitol , E965ii Maltitol syrup

As written on the pack

Wheat Flour, Dried Grapes (27%) (Sultanas and Currants in varying proportions), Apple Flavour Filling (9%) [Bulking Agent (Maltitol Syrup), Humectant (Glycerine), Wheat Bran, Apple Juice Concentrate (0.3%), Gelling Agent (Pectins), Acidity Regulators (Sodium Citrates, Citric Acid), Ground Cinnamon, Natural Flavouring, Firming Agent (Calcium Lactate)], Vegetable Oil (Sunflower), Sugar, Dietary Fibre (Inulin), Maltodextrin, Rice Flour, Milk Solids, Raising Agents (Sodium Bicarbonate, Disodium Diphosphate, Ammonium Bicarbonate), Glucose Syrup, Dried Skimmed Milk, Natural Flavourings (contains Milk), Salt, Ground Cinnamon.

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

  • E327 Calcium lactate Thickeners are substances which increase the viscosity of a foodstuff.
  • E422 Glycerol Glycerol is a sweet-tasting liquid used to keep products moist and soft.
  • E440 Pectins Pectins are gelling agents extracted from citrus peel or apple pomace.
  • E450 Diphosphates Diphosphates are phosphate salts used as raising agents in baking powder, and to hold water in processed meats and cheese.
  • E965 Maltitol Maltitol is a sugar alcohol made from starch, used as a sweetener in "no added sugar" sweets and chocolate.
  • Flavouring Flavourings are concentrated aroma preparations that add or intensify a taste.

Substances rarely used in home kitchens

Refined or extracted in factories, such as syrups made from starch or isolated proteins. The other hallmark of ultra-processed food.

  • Glucose Glucose, usually listed as glucose syrup, is cheap, keeps products moist and stops sugar from crystallising.
  • Glucose syrup Glucose syrup is cheap, keeps products moist and stops sugar from crystallising.
  • Maltodextrin Maltodextrin is a white powder made by partly breaking down starch.
  • Vegetable fiber Isolated plant fibres, such as inulin, oat fibre or bamboo fibre, are extracted industrially and added to change texture or support "source of fibre" claims.
4 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

  • Salt Salt, added for taste and preservation.
  • Sugar Sugar refined from sugar cane or beet.
  • Vegetable oil Vegetable oils are pressed or extracted from seeds, nuts and fruits.
  • Sweet snacks Products in the category "Sweet snacks" are at least group 3.

How the NOVA groups work

Among 13 apple cereal bars

From least to most processed, this one ranks 11th. 69% of the apple cereal bars here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 13 apple cereal bars, least processed first

About this information

  • Data from this product on Open Food Facts (barcode 5000168036991, last edited 21 August 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
  • Photo: Open Food Facts contributors, CC BY-SA 3.0.
  • The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
  • NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of C (from A, best, to E).
  • General information, not medical or dietary advice. Check the pack if you have an allergy.