Is it ultra-processed?
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Is Kellogg's Kelloggs sultana bran ultra-processed?

500gm Cereal flakes Sold in the United Kingdom and Lebanon

Pack of Kellogg's Kelloggs sultana bran

Yes, it's ultra-processed

  1. 1 Unprocessed
  2. 2 Kitchen staple
  3. 3 Processed
  4. 4 Ultra-processed

Signs of ultra-processing in its ingredients:

  • 26 ingredients
  • No additives
  • Nutri-Score D

Less processed cereal flakes

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

Atuit) STER BETH H ER PAREV DIN UK BRAN ENRICHED WHEAT FLAKES WITH SULTANAS, ingredients (Wholewheat 43%), sultanas 27%, wheat bran 13%, flour, sugar, glucose syrup, barley malt flavouring, salt, natural flavouring, vitamins, minerals (Niacin), iron, vitamin B6, vitamin B2 (riboflavin), vitamin B1 (thiamin), folic acid, vitamins, vitamin D, vitamin B12, Best before (see top)

As written on the pack

Atuit) STER BETH H ER PAREV DIN UK BRAN ENRICHED WHEAT FLAKES WITH SULTANAS. INGREDIENTS: Wholewheat (43%), sultanas(27%), wheat bran (13%), wholemeal flour, sugar, glucose syrup, barley malt flavouring, salt, natural flavouring. VITAMINS & MINERALS: Niacin, iron, vitamin B6, vitamin B2 (riboflavin), vitamin B1(thiamin), folic acid, vitamin D, vitamin B12. For allergens see ingredients highlighted in bold. Best before: see top.

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

  • Flavouring Flavourings are concentrated aroma preparations that add or intensify a taste.

Substances rarely used in home kitchens

Refined or extracted in factories, such as syrups made from starch or isolated proteins. The other hallmark of ultra-processed food.

  • Glucose Glucose, usually listed as glucose syrup, is cheap, keeps products moist and stops sugar from crystallising.
  • Glucose syrup Glucose syrup is cheap, keeps products moist and stops sugar from crystallising.
2 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

  • Salt Salt, added for taste and preservation.
  • Sugar Sugar refined from sugar cane or beet.

How the NOVA groups work

Among 332 cereal flakes

From least to most processed, this one ranks 307th. 27% of the cereal flakes here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 332 cereal flakes, least processed first

About this information

  • Data from this product on Open Food Facts (barcode 50127030, last edited 19 July 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
  • Photo: Open Food Facts contributors, CC BY-SA 3.0.
  • The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
  • NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of D (from A, best, to E).
  • General information, not medical or dietary advice. Check the pack if you have an allergy.