Is it ultra-processed?
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Is Kellogg's Fruit winders doubles - apple, pear & strawberry imp ultra-processed?

Fruit-based foods Sold in the United Kingdom

Pack of Kellogg's Fruit winders doubles - apple, pear & strawberry imp

Yes, it's ultra-processed

  1. 1 Unprocessed
  2. 2 Kitchen staple
  3. 3 Processed
  4. 4 Ultra-processed

Signs of ultra-processing in its ingredients:

  • 24 ingredients
  • 8 additives
  • Nutri-Score D

Less processed fruit-based foods

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

Fruit 72%, fruit juices 72% (pear puree, apple juice from concentrate 13%, strawberry puree 12%), glucose syrup, maltodextrin, sugar, palm oil, gelling agent (pectin), emulsifiers (mono- and diglycerides of fatty acids), natural flavourings, citric acid, acidity regulator (sodium citrate, malic acid), colour (chlorophylls and chlorophyllins, curcumin), antioxidant (ascorbic acid), elderberry juice concentrate

Additives: E100 Curcumin , E140 Chlorophylls and Chlorophyllins , E296 Malic acid , E300 Ascorbic acid , E330 Citric acid , E331 Sodium citrates , E440 Pectins , E471 Mono- and diglycerides of fatty acids

As written on the pack

Fruit and fruit juices (72%) (pear puree from concentrate, apple juice from concentrate (13%), strawberry puree from concentrate (12%)), glucose syrup, maltodextrin, sugar, palm oil, gelling agent (pectin), emulsifiers (mono and diglycerides of fatty acids), natural flavourings, citric acid, acidity regulator (sodium citrate, malic acid), colour (chlorophylls and chlorophyllins, curcumin), antioxidant (ascorbic acid), elderberry juice concentrate

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

  • E100 Curcumin Colours are substances which add or restore colour in a food, and include natural constituents of foods and natural sources which are normally not consumed as foods as such and not normally used as characteristic ingredients of food.
  • E140 Chlorophylls and Chlorophyllins Colours are substances which add or restore colour in a food, and include natural constituents of foods and natural sources which are normally not consumed as foods as such and not normally used as characteristic ingredients of food.
  • E440 Pectins Pectins are gelling agents extracted from citrus peel or apple pomace.
  • E471 Mono- and diglycerides of fatty acids Mono- and diglycerides of fatty acids are made from fats and glycerol.
  • Colour Colours are added to restore colour lost in processing or to make a product look more appealing.
  • Emulsifier Emulsifiers keep fat and water from separating, giving products a smooth, stable texture over a long shelf life.
Show 2 more
  • Flavouring Flavourings are concentrated aroma preparations that add or intensify a taste.
  • Gelling agent Gelling agents such as pectin, gelatine or carrageenan set liquids into gels and stabilise textures.

Substances rarely used in home kitchens

Refined or extracted in factories, such as syrups made from starch or isolated proteins. The other hallmark of ultra-processed food.

  • Glucose Glucose, usually listed as glucose syrup, is cheap, keeps products moist and stops sugar from crystallising.
  • Glucose syrup Glucose syrup is cheap, keeps products moist and stops sugar from crystallising.
  • Maltodextrin Maltodextrin is a white powder made by partly breaking down starch.
1 ingredient that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

  • Sugar Sugar refined from sugar cane or beet.

How the NOVA groups work

Among 386 fruit-based foods

From least to most processed, this one ranks 384th. 47% of the fruit-based foods here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 386 fruit-based foods, least processed first

About this information

  • Data from this product on Open Food Facts (barcode 5053827197182, last edited 31 July 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
  • Photo: Open Food Facts contributors, CC BY-SA 3.0.
  • The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
  • NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of D (from A, best, to E).
  • General information, not medical or dietary advice. Check the pack if you have an allergy.