Is it ultra-processed?
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Is Kiddylicious cookie squares ultra-processed?

144 g (6 * 24 g) Snacks and desserts for babies Sold in the United Kingdom

Pack of Kiddylicious cookie squares

Yes, it's ultra-processed

  1. 1 Unprocessed
  2. 2 Kitchen staple
  3. 3 Processed
  4. 4 Ultra-processed

Signs of ultra-processing in its ingredients:

  • 20 ingredients
  • 3 additives

Less processed snacks and desserts for babies

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

it's deliciou re pur baby food Biscuits with strawberry and banana beetroot powder WHAT'S IN THEM? (Ingredients), Wheat flour, apple juice, wheat starch, high oleic sunflower oil, rice flour, cocoa butter, strawberry purée 2%, banana 2%, skimmed milk powder, beetroot powder 0.6%, raising agent (sodium carbonates), emulsifier (sunflower lecithin), lemon juice, calcium carbonate, thiamin (vitamin B1)

Additives: E322 Lecithins , E322i Lecithin , E500 Sodium carbonates

As written on the pack

it's deliciou re pur baby food Biscuits with strawberry and banana beetroot powder WHAT'S IN THEM? (Ingredients) Wheat flour, apple juice concentrate, wheat starch, high oleic sunflower oil, rice flour, cocoa butter, strawberry purée (2%), banana purée (2%), skimmed milk powder, beetroot powder (0.6%), raising agent: sodium carbonates, emulsifier: sunflower lecithin, lemon juice, calcium carbonate, thiamin (vitamin B1).

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

  • E322 Lecithins Lecithins are fatty substances extracted mostly from soybeans, sunflower seeds or eggs, used as emulsifiers to keep fat and water mixed, for example in chocolate.
  • Emulsifier Emulsifiers keep fat and water from separating, giving products a smooth, stable texture over a long shelf life.
3 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

  • Starch Starch extracted from cereals or potatoes, used to thicken.
  • Vegetable oil Vegetable oils are pressed or extracted from seeds, nuts and fruits.
  • Milk powder Milk powder is milk with the water evaporated off: a preserved form of a whole food rather than an industrial extract.

How the NOVA groups work

Among 25 snacks and desserts for babies

From least to most processed, this one ranks 23rd. 44% of the snacks and desserts for babies here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 25 snacks and desserts for babies, least processed first

About this information

  • Data from this product on Open Food Facts (barcode 5060040251997, last edited 19 April 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
  • Photo: Open Food Facts contributors, CC BY-SA 3.0.
  • The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
  • General information, not medical or dietary advice. Check the pack if you have an allergy.