Is it ultra-processed?
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Is Kellogg's choco wheat ultra-processed?

480 g Extruded cereals Sold in the United Kingdom and France

Pack of Kellogg's choco wheat

Yes, it's ultra-processed

  1. 1 Unprocessed
  2. 2 Kitchen staple
  3. 3 Processed
  4. 4 Ultra-processed

Signs of ultra-processing in its ingredients:

  • 18 ingredients
  • 5 additives
  • Nutri-Score D

Less processed extruded cereals

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

shredded wholewheat with a chocolate filling, ingredients (Wholewheat 77%), chocolate 17%, sugar, coco mass, cocoa butter, milk fat, soy lecithin, natural vanilla flavouring, sugar, cocoa powder, flavouring, ascorbyl palmitate, alpha tocopherol, from other cereals, Best before (see top)

Additives: E304 Fatty acid esters of ascorbic acid , E304i Ascorbyl palmitate , E307 Alpha-tocopherol , E322 Lecithins , E322i Lecithin

As written on the pack

(EN) SHREDDED WHOLEWHEAT WITH A CHOCOLATE FILLING. INGREDIENTS: Wholewheat (77%), chocolate (17%) (sugar, coco mass, cocoa butter, milk fat, emulsifier (soy lecithin}, natural vanilla flavouring), sugar, cocoa powder, flavouring, antioxidants (ascorbyl palmitate, alpha tocopherol). For allergens see ingredients highlighted in bold. May contain gluten from other cereals. Best before: see top.

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

  • E322 Lecithins Lecithins are fatty substances extracted mostly from soybeans, sunflower seeds or eggs, used as emulsifiers to keep fat and water mixed, for example in chocolate.
  • Flavouring Flavourings are concentrated aroma preparations that add or intensify a taste.
2 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

  • Sugar Sugar refined from sugar cane or beet.
  • Vegetable fat Vegetable fats are oils that are solid at room temperature, such as palm or coconut fat.

How the NOVA groups work

Among 373 extruded cereals

From least to most processed, this one ranks 256th. 64% of the extruded cereals here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 373 extruded cereals, least processed first

About this information

  • Data from this product on Open Food Facts (barcode 5059319002750, last edited 9 March 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
  • Photo: Open Food Facts contributors, CC BY-SA 3.0.
  • The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
  • NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of D (from A, best, to E).
  • General information, not medical or dietary advice. Check the pack if you have an allergy.