Is it ultra-processed?
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Is Jordans popped oat crunch ultra-processed?

425g Cereals with honey Sold in the United Kingdom

Pack of Jordans popped oat crunch

Yes, it's ultra-processed

  1. 1 Unprocessed
  2. 2 Kitchen staple
  3. 3 Processed
  4. 4 Ultra-processed

Signs of ultra-processing in its ingredients:

  • 16 ingredients
  • 1 additive

Less processed cereals with honey

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

Cereals 65% (OAT Flakes, Rice Flour, WHEAT Flour, OAT Flour), Sugar, Sunflower Oil, Chicory Root Fibre, Puffed Cereals 2% (wheat, OAT), Glucose Syrup, Honey 1%, Natural Flavouring, Antioxidant (Tocopherol-rich Extract)

Additives: E306 Tocopherol-rich extract

As written on the pack

Wholegrain Cereals (65%) (OAT Flakes, Rice Flour, WHEAT Flour, OAT Flour), Sugar, Sunflower Oil, Chicory Root Fibre, Puffed Cereals (2%) (WHEAT, OAT), Glucose Syrup, Honey (1%), Natural Flavouring, Antioxidant (Tocopherol-rich Extract). ALLERGY ADVICE: NUTRITIONA TYPICAL VALUES Per 10 Energy 1751 417ko Fat 13g

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

  • Flavouring Flavourings are concentrated aroma preparations that add or intensify a taste.

Substances rarely used in home kitchens

Refined or extracted in factories, such as syrups made from starch or isolated proteins. The other hallmark of ultra-processed food.

  • Glucose Glucose, usually listed as glucose syrup, is cheap, keeps products moist and stops sugar from crystallising.
  • Glucose syrup Glucose syrup is cheap, keeps products moist and stops sugar from crystallising.
  • Vegetable fiber Isolated plant fibres, such as inulin, oat fibre or bamboo fibre, are extracted industrially and added to change texture or support "source of fibre" claims.
3 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

  • Honey Honey, used as a sweetener.
  • Sugar Sugar refined from sugar cane or beet.
  • Vegetable oil Vegetable oils are pressed or extracted from seeds, nuts and fruits.

How the NOVA groups work

Among 11 cereals with honey

From least to most processed, this one ranks 10th. 73% of the cereals with honey here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 11 cereals with honey, least processed first

About this information

  • Data from this product on Open Food Facts (barcode 5010477366993, last edited 26 June 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
  • Photo: Open Food Facts contributors, CC BY-SA 3.0.
  • The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
  • General information, not medical or dietary advice. Check the pack if you have an allergy.