Is Harvest Morn Honey hoops ultra-processed?

Cereals with honey Sold in the United Kingdom and Ireland

Pack of Harvest Morn Honey hoops

Yes, it's ultra-processed

  1. 1 Unprocessed
  2. 2 Kitchen staple
  3. 3 Processed
  4. 4 Ultra-processed

Signs of ultra-processing in its ingredients:

  • 35 ingredients
  • 5 additives

Less processed cereals with honey

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

oat flour 24%, wheat flour 24%, barley flour 19%, Sugar (processing marker), rice flour 8%, maize flour 4.5%, honey (processing marker) 4.5%, Wheat Starch (processing marker), Inverted Sugar Syrup (ultra-processing marker), Stabiliser (Calcium Carbonate (ultra-processing marker)), Salt (processing marker), Sunflower Oil (processing marker), Raising Agents (Sodium Carbonates), Diphosphates (ultra-processing marker), Caramelised Sugar Syrup (processing marker), Antioxidant (Tocopherol-Rich Extract), Flavouring (ultra-processing marker), Vitamin C, Wheat Flour, Ferrous Fumarate, Niacin, Pantothenic Acid, Riboflavin, Thiamin, vitamins, vitamin B6, Folic Acid, Vitamin D, flavourings (ultra-processing marker), preservatives (processing marker), it's what's inside that counts best before (See top of pack)

Additives: E170 Calcium carbonates , E170i Calcium carbonate , E306 Tocopherol-rich extract , E450 Diphosphates , E500 Sodium carbonates

As written on the pack

WHOLEGRAIN OAT FLOUR (24%), WHOLEGRAIN WHEAT FLOUR (24%), WHOLEGRAIN BARLEY FLOUR (19%), Sugar, WHOLEGRAIN RICE FLOUR (8%), WHOLEGRAIN MAIZE FLOUR (4.5%), HONEY (4.5%), Wheat Starch, Inverted Sugar Syrup, Stabiliser: Calcium Carbonate; Salt, Sunflower Oil, Raising Agents: Sodium Carbonates, Diphosphates; Caramelised Sugar Syrup, Antioxidant: Tocopherol-Rich Extract; Flavouring, Vitamin C, Wheat Flour, Ferrous Fumarate, Niacin, Pantothenic Acid, Riboflavin, Thiamin, Vitamin B6, Folic Acid, Vitamin D. ALLERGY ADVICE: For allergens, see ingredients in bold. May also contain peanuts, nuts, sesame, milk and soya. DIETARY ADVICE: Suitable for vegetarians. No artificial colours, flavourings or preservatives. IT'S WHAT'S INSIDE THAT COUNTS BEST BEFORE: See top of pack.

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

  • E170 Calcium carbonates Calcium carbonate is chalk.
  • E450 Diphosphates Diphosphates are phosphate salts used as raising agents in baking powder, and to hold water in processed meats and cheese.
  • Flavouring Flavourings are concentrated aroma preparations that add or intensify a taste.

Substances rarely used in home kitchens

Refined or extracted in factories, such as syrups made from starch or isolated proteins. The other hallmark of ultra-processed food.

  • Invert sugar Invert sugar is ordinary sugar split into glucose and fructose with acid or enzymes.
6 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

  • Honey Honey, used as a sweetener.
  • Preservative Preservatives slow spoilage by microbes.
  • Salt Salt, added for taste and preservation.
  • Starch Starch extracted from cereals or potatoes, used to thicken.
  • Sugar Sugar refined from sugar cane or beet.
  • Vegetable oil Vegetable oils are pressed or extracted from seeds, nuts and fruits.

How the NOVA groups work

Among 11 cereals with honey

From least to most processed, this one ranks 11th. 73% of the cereals with honey here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 11 cereals with honey, least processed first

About this information

  • Data from this product on Open Food Facts (barcode 4088600140254, last edited 27 March 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
  • Photo: Open Food Facts contributors, CC BY-SA 3.0.
  • The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
  • General information, not medical or dietary advice. Check the pack if you have an allergy.