Is it ultra-processed?
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Is hovis seeded deli rolls ultra-processed?

4 rolls Bread rolls Sold in the United Kingdom

Pack of hovis seeded deli rolls

Yes, it's ultra-processed

  1. 1 Unprocessed
  2. 2 Kitchen staple
  3. 3 Processed
  4. 4 Ultra-processed

Signs of ultra-processing in its ingredients:

  • 29 ingredients
  • 2 additives
  • Nutri-Score B

Less processed bread rolls

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

Wheat Flour (with added Calcium, Iron, Vitamin B3, Vitamin B₁), Water, Mixed Seeds 12% (Brown Linseed, Brown Linseed, Sunflower Seeds, Sunflower Seeds, Poppy Seeds, Pumpkin Seeds, Millet Seeds, Golden Linseed), Yeast, Vegetable Oil (Palm Vegetable Oil, Rapeseed Vegetable Oil), Granulated Sugar, Wheat Flour, Salt, e471, e472e, Malted Barley Flour, Soya Flour, Wheat Protein, Ascorbic Acid (Vitamin C)

Additives: E471 Mono- and diglycerides of fatty acids , E472e Mono- and diacetyltartaric acid esters of mono- and diglycerides of fatty acids

As written on the pack

Wheat Flour (with added Calcium, Iron, Vitamin B3, Vitamin B₁), Water, Mixed Seeds 12%(Brown Linseed, Toasted Brown Linseed, Toasted Sunflower Seeds, Sunflower Seeds, Poppy Seeds, Pumpkin Seeds, Millet Seeds, Golden Linseed), Yeast, Vegetable Oil (Palm, Rapeseed), Granulated Sugar, Fermented Wheat Flour, Salt, E471, E472e, Malted Barley Flour, Soya Flour, Wheat Protein, Ascorbic Acid (Vitamin C)

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

3 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

  • Salt Salt, added for taste and preservation.
  • Sugar Sugar refined from sugar cane or beet.
  • Vegetable oil Vegetable oils are pressed or extracted from seeds, nuts and fruits.

How the NOVA groups work

Among 63 bread rolls

From least to most processed, this one ranks 24th. 79% of the bread rolls here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 63 bread rolls, least processed first

About this information

  • Data from this product on Open Food Facts (barcode 5010003063808, last edited 27 March 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
  • Photo: Open Food Facts contributors, CC BY-SA 3.0.
  • The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
  • NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of B (from A, best, to E).
  • General information, not medical or dietary advice. Check the pack if you have an allergy.