Is it ultra-processed?
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Is Harvest Morn Protein Chocolate Flavour Bites ultra-processed?

Extruded cereals Sold in the United Kingdom

Pack of Harvest Morn Protein Chocolate Flavour Bites

Yes, it's ultra-processed

  1. 1 Unprocessed
  2. 2 Kitchen staple
  3. 3 Processed
  4. 4 Ultra-processed

Signs of ultra-processing in its ingredients:

  • 21 ingredients
  • No additives
  • Nutri-Score C

Less processed extruded cereals

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

wheat flour 51%, Sugar, Wheat Gluten, Maltodextrin, oat flour 5%, Fat Reduced Cocoa Powder, Salt, Potassium Chloride, Flavour, Iron, Niacin, vitamins, vitamin D2, Vitamin B12, Folic Acid, Thiamin, Vitamin B6, Riboflavin, Find out more at ra.org, keep this wrapper away from babies and small children, it's what's inside that counts

As written on the pack

WHOLEGRAIN WHEAT FLOUR (51%), Sugar, Wheat Gluten, Maltodextrin, WHOLEGRAIN OAT FLOUR (5%), Fat Reduced Cocoa Powder*, Salt, Potassium Chloride, Flavour, Iron, Niacin, Vitamin D2, Vitamin B12, Folic Acid, Thiamin, Vitamin B6, Riboflavin. *Rainforest Alliance Certified. Find out more at ra.org. ALLERGY ADVICE: For allergens, see ingredients in bold. May also contain milk. DIETARY ADVICE: Suitable for vegetarians. WARNING To avoid danger of suffocation, keep this wrapper away from babies and small children. IT'S WHAT'S INSIDE THAT COUNTS

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

  • Flavouring Flavourings are concentrated aroma preparations that add or intensify a taste.

Substances rarely used in home kitchens

Refined or extracted in factories, such as syrups made from starch or isolated proteins. The other hallmark of ultra-processed food.

  • Gluten Wheat gluten, sold as "vital wheat gluten", is the protein washed out of wheat flour.
  • Maltodextrin Maltodextrin is a white powder made by partly breaking down starch.
2 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

  • Salt Salt, added for taste and preservation.
  • Sugar Sugar refined from sugar cane or beet.

How the NOVA groups work

Among 373 extruded cereals

From least to most processed, this one ranks 267th. 64% of the extruded cereals here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 373 extruded cereals, least processed first

About this information

  • Data from this product on Open Food Facts (barcode 4061464927902, last edited 27 March 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
  • Photo: Open Food Facts contributors, CC BY-SA 3.0.
  • The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
  • NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of C (from A, best, to E).
  • General information, not medical or dietary advice. Check the pack if you have an allergy.