Is Harvest Morn Choco Hoops ultra-processed?

375 g Extruded cereals Sold in the United Kingdom and Ireland

Yes, it's ultra-processed

1 Unprocessed
2 Kitchen staple
3 Processed
4 Ultra-processed

Signs of ultra-processing in its ingredients:

Flavouring
Maltodextrin
E170 Calcium carbonates

19 ingredients
2 additives
Nutri-Score A

Less processed extruded cereals

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

Wheat Flour, Wheat Flour, Sugar (processing marker), Maltodextrin (ultra-processing marker), Oligofructose, fat reduced cocoa powder 3%, Flavouring (ultra-processing marker), Stabiliser (Calcium Carbonate (ultra-processing marker)), Salt (processing marker), Ferrous Fumarate, Niacin, Riboflavin, vitamins, vitamin B6, Thiamin, Folic Acid, Vitamin D, Vitamin B12

Additives: E170 Calcium carbonates , E170i Calcium carbonate

As written on the pack

Wholegrain Wheat Flour, Wheat Flour, Sugar, Maltodextrin, Oligofructose, FAT REDUCED COCOA POWDER (3%), Flavouring, Stabiliser: Calcium Carbonate; Salt, Ferrous Fumarate, Niacin, Riboflavin, Vitamin B6, Thiamin, Folic Acid, Vitamin D, Vitamin B12.

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

E170 Calcium carbonates Calcium carbonate is chalk.
Flavouring Flavourings are concentrated aroma preparations that add or intensify a taste.

Substances rarely used in home kitchens

Refined or extracted in factories, such as syrups made from starch or isolated proteins. The other hallmark of ultra-processed food.

Maltodextrin Maltodextrin is a white powder made by partly breaking down starch.

2 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

Salt Salt, added for taste and preservation.
Sugar Sugar refined from sugar cane or beet.

How the NOVA groups work

Among 373 extruded cereals

From least to most processed, this one ranks 276th. 64% of the extruded cereals here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 373 extruded cereals, least processed first

About this information

Data from this product on Open Food Facts (barcode 4088600140261, last edited 10 June 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
Photo: Open Food Facts contributors, CC BY-SA 3.0.
The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of A (from A, best, to E).
General information, not medical or dietary advice. Check the pack if you have an allergy.