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Is Crownfield High Protein Flapjacks Salted Caramel ultra-processed?

3 x 50g Protein Energy Bars Sold in the United Kingdom

Pack of Crownfield High Protein Flapjacks Salted Caramel

Yes, it's ultra-processed

  1. 1 Unprocessed
  2. 2 Kitchen staple
  3. 3 Processed
  4. 4 Ultra-processed

Signs of ultra-processing in its ingredients:

  • 47 ingredients
  • 6 additives

Less processed protein Energy Bars

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

Oats 26%, Soya Protein Isolate 23%, Margarine (Vegetable Oil (Palm Vegetable Oil, Rapeseed Vegetable Oil), Water, Salt, Flavouring), Caramel Flavoured Coating 13% (Sugar, Palm Oil, Whey Powder, Wheat Flour (Wheat Flour, Calcium Carbonate, Iron, Niacin, Thiamin), Fat Reduced Cocoa Powder, Cocoa Butter, Emulsifier (Lecithins (contain Soya)), Natural Flavouring, Colour (Carotenes)), Invert Sugar Syrup, Light Brown Sugar, Rice Syrup, Low Sugar Caramel 2% (Oligofructose, Humectant (Glycerol), Shea Fat, Gelling Agent (Pectins), Emulsifiers (mono- and Diglycerides of Fatty Acids), Lecithins (Rapeseed, Sunflower), Salt, Natural Flavouring), Grape Juice Concentrate, Natural Flavouring, Find out more at ra.org

Additives: E150 Caramel , E160a Carotene , E322 Lecithins , E422 Glycerol , E440 Pectins , E471 Mono- and diglycerides of fatty acids

Also detected, but not matched to one ingredient: E150 Caramel.

As written on the pack

26% Oats, 23% Soya Protein Isolate, Margarine (Vegetable Oil [Palm, Rapeseed], Water, Salt, Flavouring), 13% Caramel Flavoured Coating (Sugar, Palm Oil, Whey Powder (Milk), Wheat Flour [Wheat Flour, Calcium Carbonate, Iron, Niacin, Thiamin], Fat Reduced Cocoa Powder**, Cocoa Butter**, Emulsifier: Lecithins (contain Soya); Natural Flavouring, Colour: Carotenes), Invert Sugar Syrup, Light Brown Sugar, Rice Syrup, 2% Low Sugar Caramel (Oligofructose, Humectant: Glycerol; Shea Fat, Gelling Agent: Pectins; Emulsifiers: Mono - and Diglycerides of Fatty Acids, Lecithins [Rapeseed or Sunflower]; Salt, Natural Flavouring), Grape Juice Concentrate, Natural Flavouring. **Rainforest Alliance Certified. Find out more at ra.org. Allergy Advice

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

  • E150 Caramel A food additive authorised for industrial food production.
  • E160a Carotene Carotenes are orange-yellow pigments, either synthesised or extracted from carrots, algae or palm oil.
  • E322 Lecithins Lecithins are fatty substances extracted mostly from soybeans, sunflower seeds or eggs, used as emulsifiers to keep fat and water mixed, for example in chocolate.
  • E422 Glycerol Glycerol is a sweet-tasting liquid used to keep products moist and soft.
  • E440 Pectins Pectins are gelling agents extracted from citrus peel or apple pomace.
  • E471 Mono- and diglycerides of fatty acids Mono- and diglycerides of fatty acids are made from fats and glycerol.
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  • Colour Colours are added to restore colour lost in processing or to make a product look more appealing.
  • Emulsifier Emulsifiers keep fat and water from separating, giving products a smooth, stable texture over a long shelf life.
  • Flavouring Flavourings are concentrated aroma preparations that add or intensify a taste.
  • Gelling agent Gelling agents such as pectin, gelatine or carrageenan set liquids into gels and stabilise textures.
  • Humectant Humectants are substances which prevent foods from drying out by counteracting the effect of an atmosphere having a low degree of humidity, or promote the dissolution of a powder in an aqueous medium.

Substances rarely used in home kitchens

Refined or extracted in factories, such as syrups made from starch or isolated proteins. The other hallmark of ultra-processed food.

  • Invert sugar Invert sugar is ordinary sugar split into glucose and fructose with acid or enzymes.
  • Whey Whey is the liquid left over from cheese making, usually dried into a powder and used as a cheap source of milk solids, protein and lactose.
5 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

  • Salt Salt, added for taste and preservation.
  • Sugar Sugar refined from sugar cane or beet.
  • Vegetable fat Vegetable fats are oils that are solid at room temperature, such as palm or coconut fat.
  • Vegetable oil Vegetable oils are pressed or extracted from seeds, nuts and fruits.
  • Sweet snacks Products in the category "Sweet snacks" are at least group 3.

How the NOVA groups work

Among 69 protein Energy Bars

From least to most processed, this one ranks 64th. 94% of the protein Energy Bars here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 69 protein Energy Bars, least processed first

About this information

  • Data from this product on Open Food Facts (barcode 4335619122161, last edited 28 May 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
  • Photo: Open Food Facts contributors, CC BY-SA 3.0.
  • The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
  • General information, not medical or dietary advice. Check the pack if you have an allergy.