Is it ultra-processed?
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Is Best APPETIT Brioche Loaf ultra-processed?

500 g Wheat breads Sold in the United Kingdom

Pack of Best APPETIT Brioche Loaf

Yes, it's ultra-processed

  1. 1 Unprocessed
  2. 2 Kitchen staple
  3. 3 Processed
  4. 4 Ultra-processed

Signs of ultra-processing in its ingredients:

  • 19 ingredients
  • 3 additives
  • Nutri-Score D

Less processed wheat breads

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

Wheat Flour, Sugar, Palm Oil, Egg, Invert Sugar Syrup, Salt, Yeast, Flavourings, Rapeseed Oil, Wheat Gluten, Skimmed Milk Powder, Milk Protein, Preservative (Calcium Propionate), Deactivated Yeast, Colour (Carotenes), Emulsifier (mono- and Diglycerides of Fatty Acids)

Additives: E160a Carotene , E282 Calcium propionate , E471 Mono- and diglycerides of fatty acids

As written on the pack

Wheat Flour, Sugar, Palm Oil, Pasteurised Egg, Invert Sugar Syrup, Salt, Yeast, Flavourings, Rapeseed Oil, Wheat Gluten, Skimmed Milk Powder, Milk Protein, Preservative: Calcium Propionate; Deactivated Yeast, Colour: Carotenes; Emulsifier: Mono-and Diglycerides of Fatty Acids.

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

  • E160a Carotene Carotenes are orange-yellow pigments, either synthesised or extracted from carrots, algae or palm oil.
  • E471 Mono- and diglycerides of fatty acids Mono- and diglycerides of fatty acids are made from fats and glycerol.
  • Colour Colours are added to restore colour lost in processing or to make a product look more appealing.
  • Emulsifier Emulsifiers keep fat and water from separating, giving products a smooth, stable texture over a long shelf life.
  • Flavouring Flavourings are concentrated aroma preparations that add or intensify a taste.

Substances rarely used in home kitchens

Refined or extracted in factories, such as syrups made from starch or isolated proteins. The other hallmark of ultra-processed food.

  • Gluten Wheat gluten, sold as "vital wheat gluten", is the protein washed out of wheat flour.
  • Invert sugar Invert sugar is ordinary sugar split into glucose and fructose with acid or enzymes.
  • Milk proteins Milk proteins are proteins separated from milk, such as caseinates and whey protein concentrates, added to adjust texture or raise protein content.
5 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

  • Preservative Preservatives slow spoilage by microbes.
  • Salt Salt, added for taste and preservation.
  • Sugar Sugar refined from sugar cane or beet.
  • Sweet snacks Products in the category "Sweet snacks" are at least group 3.
  • Milk powder Milk powder is milk with the water evaporated off: a preserved form of a whole food rather than an industrial extract.

How the NOVA groups work

Among 228 wheat breads

From least to most processed, this one ranks 218th. 92% of the wheat breads here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 228 wheat breads, least processed first

About this information

  • Data from this product on Open Food Facts (barcode 4088600079318, last edited 9 July 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
  • Photo: Open Food Facts contributors, CC BY-SA 3.0.
  • The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
  • NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of D (from A, best, to E).
  • General information, not medical or dietary advice. Check the pack if you have an allergy.