Is Orowheat 100% whole wheat rolls, whole wheat ultra-processed?

Wheat breads Sold in the United States

Pack of Orowheat 100% whole wheat rolls, whole wheat

Yes, it's ultra-processed

  1. 1 Unprocessed
  2. 2 Kitchen staple
  3. 3 Processed
  4. 4 Ultra-processed

Signs of ultra-processing in its ingredients:

  • 25 ingredients
  • 14 additives
  • Nutri-Score A

Less processed wheat breads

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

whole wheat flour, water, yeast, bulgur wheat, sugar (processing marker), wheat gluten (ultra-processing marker), wheat, wheat bran, olive oil (processing marker), sea salt (processing marker), leavening (sodium acid pyrophosphate (ultra-processing marker), baking soda, monocalcium phosphate), preservatives (processing marker) (calcium propionate, sorbic acid), grain vinegar, natural flavors (ultra-processing marker), monoglycerides, citric acid, datem (ultra-processing marker), cellulose gum (ultra-processing marker), xanthan gum (ultra-processing marker), soy lecithin (ultra-processing marker)

Additives: E200 Sorbic acid , E282 Calcium propionate , E322 Lecithins , E322i Lecithin , E330 Citric acid , E341 Calcium phosphates , E341i Monocalcium phosphate , E415 Xanthan gum , E450 Diphosphates , E450i Disodium diphosphate , E466 Sodium carboxy methyl cellulose , E472e Mono- and diacetyltartaric acid esters of mono- and diglycerides of fatty acids , E500 Sodium carbonates , E500ii Sodium hydrogen carbonate

As written on the pack

whole wheat flour, water, yeast, bulgur wheat, sugar, wheat gluten, wheat, wheat bran, olive oil, sea salt, leavening (sodium acid pyrophosphate, baking soda, monocalcium phosphate), preservatives (calcium propionate, sorbic acid), grain vinegar, natural flavors, monoglycerides, citric acid, datem, cellulose gum, xanthan gum, soy lecithin,

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

  • E322 Lecithins Lecithins are fatty substances extracted mostly from soybeans, sunflower seeds or eggs, used as emulsifiers to keep fat and water mixed, for example in chocolate.
  • E415 Xanthan gum Xanthan gum is a thickener made by fermenting sugar with the bacterium Xanthomonas campestris.
  • E450 Diphosphates Diphosphates are phosphate salts used as raising agents in baking powder, and to hold water in processed meats and cheese.
  • E466 Sodium carboxy methyl cellulose Carboxymethyl cellulose is a thickener made by chemically modifying cellulose from wood or cotton.
  • E472e Mono- and diacetyltartaric acid esters of mono- and diglycerides of fatty acids Emulsifiers are substances which make it possible to form or maintain a homogenous mixture of two or more immiscible phases such as oil and water in a foodstuff.
  • Flavouring Flavourings are concentrated aroma preparations that add or intensify a taste.

Substances rarely used in home kitchens

Refined or extracted in factories, such as syrups made from starch or isolated proteins. The other hallmark of ultra-processed food.

  • Gluten Wheat gluten, sold as "vital wheat gluten", is the protein washed out of wheat flour.
4 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

  • Preservative Preservatives slow spoilage by microbes.
  • Salt Salt, added for taste and preservation.
  • Sugar Sugar refined from sugar cane or beet.
  • Vegetable oil Vegetable oils are pressed or extracted from seeds, nuts and fruits.

How the NOVA groups work

Among 228 wheat breads

From least to most processed, this one ranks 216th. 92% of the wheat breads here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 228 wheat breads, least processed first

About this information

  • Data from this product on Open Food Facts (barcode 0073410955772, last edited 6 July 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
  • Photo: Open Food Facts contributors, CC BY-SA 3.0.
  • The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
  • NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of A (from A, best, to E).
  • General information, not medical or dietary advice. Check the pack if you have an allergy.