Is be natural ultra-processed?

Breakfast cereals Sold in Australia

Yes, it's ultra-processed

1 Unprocessed
2 Kitchen staple
3 Processed
4 Ultra-processed

Signs of ultra-processing in its ingredients:

Vegetable fiber

29 ingredients
1 additive

Less processed breakfast cereals

ROLLED OATS Quick 2 MINUTES Uncle Tobys 1 ingredient · no additives NOVA group 1
100% Shredded Wheat Uncle Tobys 1 ingredient · no additives NOVA group 1
Australian Rolled Oats Woolworths 1 ingredient · no additives NOVA group 1
Porridge Sachets Natural 5 Grain & Super Seed Carman's 8 ingredients · no additives NOVA group 1

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

Whole grains 46% (whole wheat, whole oats, whole triticale, whole rye, whole barley), nuts 12% (almonds, hazelnuts, cashews), rice, raw sugar (processing marker), coconut 4%, quinoa 2.5%, triticale, brown rice syrup, sunflower oil (processing marker), wheat bran, oat fibre (ultra-processing marker), seeds (pepitas, linseeds), honey (processing marker), barley malt extract, salt (processing marker), rosemary extract, vitamin (vitamin E), or other tree nuts

Additives: E392 Extracts of rosemary

As written on the pack

Whole grains (46%)(whole wheat, whole oats, whole triticale,whole rye,whole barley), nuts (12%)(almonds,hazelnuts, cashews), rice, raw sugar,coconut (4%), quinoa (2.5 % ), puffed triticale,brown rice syrup,sunflower oil,wheat bran,oat fibre,seeds (pepitas, linseeds), honey, barley malt extract,salt, rosemary extract, vitamin (vitamin E) CONTAINS CEREALS CONTAINING GLUTEN, ALMONDS, HAZELNUTS AND CASHEWS. MAY CONTAIN TRACES OF PEANUTS AND/OR OTHER TREE NUTS.

What makes it ultra-processed

Substances rarely used in home kitchens

Refined or extracted in factories, such as syrups made from starch or isolated proteins. The other hallmark of ultra-processed food.

Vegetable fiber Isolated plant fibres, such as inulin, oat fibre or bamboo fibre, are extracted industrially and added to change texture or support "source of fibre" claims.

4 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

Honey Honey, used as a sweetener.
Salt Salt, added for taste and preservation.
Sugar Sugar refined from sugar cane or beet.
Vegetable oil Vegetable oils are pressed or extracted from seeds, nuts and fruits.

How the NOVA groups work

Among 1,868 breakfast cereals

From least to most processed, this one ranks 1133rd. 60% of the breakfast cereals here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 1,868 breakfast cereals, least processed first

About this information

Data from this product on Open Food Facts (barcode 9310055773615, last edited 25 September 2023), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
Photo: Open Food Facts contributors, CC BY-SA 3.0.
The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
General information, not medical or dietary advice. Check the pack if you have an allergy.