Is Asda Sultana bran ultra-processed?

550 g Breakfast cereals Sold in the United Kingdom

Yes, it's ultra-processed

1 Unprocessed
2 Kitchen staple
3 Processed
4 Ultra-processed

Signs of ultra-processing in its ingredients:

Flavouring
Hydrogenated fat

28 ingredients
No additives
Nutri-Score C

Less processed breakfast cereals

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

Whole Wheat 60%, Sultanas 25% (Sultanas, Sunflower Oil (processing marker)), Wheat Bran 15%, Sugar (processing marker), Malted Barley Extract, Salt (processing marker), Vitamin, Minerals, Iron, Niacin (B3), Pantothenic Acid (B5), Thiamin (B1), vitamins, vitamin B12, Folic Acid, vitamin B9, Vitamin B6, Riboflavin, vitamin B2, including cereals containing gluten, flavours (ultra-processing marker), hydrogenated fat (ultra-processing marker), NUTRITION We suggest this product provides 13 servings Typical Values Per Per Per 40g serving with

As written on the pack

Whole Wheat (60%), Sultanas (25%) [Sultanas, Sunflower Oil], Wheat Bran (15%), Sugar, Malted Barley Extract, Salt, Vitamin and Minerals [Iron, Niacin (B3), Pantothenic Acid (B5), Thiamin (B1), Vitamin B12, Folic Acid (B9), Vitamin B6, Riboflavin (B2)]. Allergy Advice! for allergens, including cereals containing gluten, see ingredients in bold. May also contain nuts. NO ARTIFICIAL COLOURS, FLAVOURS OR HYDROGENATED FAT. NUTRITION We suggest this product provides 13 servings Typical Values Per Per Per 40g serving with

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

Flavouring Flavourings are concentrated aroma preparations that add or intensify a taste.

Substances rarely used in home kitchens

Refined or extracted in factories, such as syrups made from starch or isolated proteins. The other hallmark of ultra-processed food.

Hydrogenated fat An ingredient mostly produced industrially and rarely used in home kitchens.

3 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

Salt Salt, added for taste and preservation.
Sugar Sugar refined from sugar cane or beet.
Vegetable oil Vegetable oils are pressed or extracted from seeds, nuts and fruits.

How the NOVA groups work

Among 1,868 breakfast cereals

From least to most processed, this one ranks 1309th. 60% of the breakfast cereals here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 1,868 breakfast cereals, least processed first

About this information

Data from this product on Open Food Facts (barcode 5054070779262, last edited 27 March 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
Photo: Open Food Facts contributors, CC BY-SA 3.0.
The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of C (from A, best, to E).
General information, not medical or dietary advice. Check the pack if you have an allergy.