Is Asda Rice snaps gluten free ultra-processed?

300 g Breakfast cereals Sold in the United Kingdom

Yes, it's ultra-processed

1 Unprocessed
2 Kitchen staple
3 Processed
4 Ultra-processed

Signs of ultra-processing in its ingredients:

Flavouring
Hydrogenated fat

21 ingredients
No additives
Nutri-Score C

Less processed breakfast cereals

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

rice 91%, sugar (processing marker), iron, salt (processing marker), niacin (b3), pantothenic acid (b5), vitamins, vitamin d, vitamin b6, riboflavin, vitamin b2, thiamin, vitamin b1, folic acid, vitamin b9, vitamin b12, flavours (ultra-processing marker), hydrogenated fat (ultra-processing marker), nutrition we suggest this product provides 10 servings per 30g serving with typical values per 30g per 100gj

As written on the pack

rice (91%), sugar, iron, salt, niacin (b3), pantothenic acid (b5), vitamin d, vitamin b6, riboflavin (b2), thiamin (b1), folic acid (b9), vitamin b12. may contain traces of nuts. no artificial colours, flavours or hydrogenated fat. nutrition we suggest this product provides 10 servings per 30g serving with typical values per 30g per 100gj

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

Flavouring Flavourings are concentrated aroma preparations that add or intensify a taste.

Substances rarely used in home kitchens

Refined or extracted in factories, such as syrups made from starch or isolated proteins. The other hallmark of ultra-processed food.

Hydrogenated fat An ingredient mostly produced industrially and rarely used in home kitchens.

2 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

Salt Salt, added for taste and preservation.
Sugar Sugar refined from sugar cane or beet.

How the NOVA groups work

Among 1,869 breakfast cereals

From least to most processed, this one ranks 1295th. 60% of the breakfast cereals here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 1,869 breakfast cereals, least processed first

About this information

Data from this product on Open Food Facts (barcode 5057172233977, last edited 29 May 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
Photo: Open Food Facts contributors, CC BY-SA 3.0.
The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of C (from A, best, to E).
General information, not medical or dietary advice. Check the pack if you have an allergy.