Is M s Cereal ultra-processed?

Cereal clusters with chocolate Sold in Ireland

Yes, it's ultra-processed

1 Unprocessed
2 Kitchen staple
3 Processed
4 Ultra-processed

Signs of ultra-processing in its ingredients:

Emulsifier
Vegetable fiber

21 ingredients
No additives
Nutri-Score D

Less processed cereal clusters with chocolate

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

Oat Flakes 46%, Sugar (processing marker), Rapeseed Oil, Dark and White Chocolate Curls 10% (Sugar Cocoa Mass Cocoa Butter Dried Whole Milk Dried Whey, Emulsifier (ultra-processing marker) (Soya Lecithin Flavouring)), Milk Chocolate Chunks 5% (Sugar Dried Whole Milk, Cocoa Butter Cocoa Mass Emulsifier (Soya Lecithin Flavouring)), Rice Crisp 3.5% (Rice Flour, Chicory Fibre (ultra-processing marker), not suitable 1 nut allergy for, ●, ● Sugar Salt), Golden Linseed Cocoa Mass Maltodextrin Glucose Syrup, Milk Solids Honey Sea Salt Flavouring, ● ● ● ● ● For allergens see ingredients in bold, Not suitable for those with a Nut and Peanut allergy

As written on the pack

Gluten Free Oat Flakes (46%). Sugar. Rapeseed Oil. Dark and White Chocolate Curls (10%) (Sugar Cocoa Mass Cocoa Butter Dried Whole Milk Dried Whey (Milk). Emulsifier: Soya Lecithin Flavouring) - Milk Chocolate Chunks (5%) (Sugar Dried Whole Milk - Cocoa Butter Cocoa Mass Emulsifier: Soya Lecithin Flavouring) Rice Crisp (3.5%) (Rice Flour. Chicory Fibre . not suitable 1 nut allergy for . ● • ● Sugar Salt) Golden Linseed Cocoa Mass Maltodextrin Glucose Syrup - Milk Solids Honey Sea Salt Flavouring. . ● ● ● ● ● For allergens see ingredients in bold. Not suitable for those with a Nut and Peanut allergy.

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

Emulsifier Emulsifiers keep fat and water from separating, giving products a smooth, stable texture over a long shelf life.

Substances rarely used in home kitchens

Refined or extracted in factories, such as syrups made from starch or isolated proteins. The other hallmark of ultra-processed food.

Vegetable fiber Isolated plant fibres, such as inulin, oat fibre or bamboo fibre, are extracted industrially and added to change texture or support "source of fibre" claims.

1 ingredient that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

Sugar Sugar refined from sugar cane or beet.

How the NOVA groups work

Among 14 cereal clusters with chocolate

From least to most processed, this one ranks 5th. 86% of the cereal clusters with chocolate here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 14 cereal clusters with chocolate, least processed first

About this information

Data from this product on Open Food Facts (barcode 29310746, last edited 2 April 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of D (from A, best, to E).
General information, not medical or dietary advice. Check the pack if you have an allergy.