Is it ultra-processed?
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Is Asda Rainbow Hoops ultra-processed?

Cereals and their products Sold in the United Kingdom

Pack of Asda Rainbow Hoops

Yes, it's ultra-processed

  1. 1 Unprocessed
  2. 2 Kitchen staple
  3. 3 Processed
  4. 4 Ultra-processed

Signs of ultra-processing in its ingredients:

  • 36 ingredients
  • 3 additives
  • Nutri-Score E

Less processed cereals and their products

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

Cereals 74% (Wheat Flour, Maize Semolina, Oat Flour), Sugar, Glucose Syrup, Wheat Bran, Concentrates Blend (Carrot, Colour (Paprika Extract), Radish, Apple, Turmeric Extract, Blackcurrant), Sunflower Oil, Salt, Flavourings, Antioxidant (Tocopherol-Rich Extract), Niacin (B3), Pantothenic Acid (B5), Iron, Riboflavin (B2), vitamins, vitamin B6, Thiamin, vitamin B1, Folic Acid, vitamin B9, Biotin, vitamin B7, Vitamin B12

Additives: E100 Curcumin , E160c Paprika extract , E306 Tocopherol-rich extract

As written on the pack

Cereals (74%) [Wheat Flour, Maize Semolina, Oat Flour], Sugar, Glucose Syrup, Wheat Bran, Concentrates Blend [Carrot, Colour (Paprika Extract), Radish, Apple, Turmeric Extract, Blackcurrant], Sunflower Oil, Salt, Flavourings, Antioxidant (Tocopherol-Rich Extract), Niacin (B3), Pantothenic Acid (B5), Iron, Riboflavin (B2), Vitamin B6, Thiamin (B1), Folic Acid (B9), Biotin (B7), Vitamin B12.

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

  • E100 Curcumin Colours are substances which add or restore colour in a food, and include natural constituents of foods and natural sources which are normally not consumed as foods as such and not normally used as characteristic ingredients of food.
  • E160c Paprika extract Paprika extract is a red-orange colour extracted from paprika peppers.
  • Colour Colours are added to restore colour lost in processing or to make a product look more appealing.
  • Flavouring Flavourings are concentrated aroma preparations that add or intensify a taste.

Substances rarely used in home kitchens

Refined or extracted in factories, such as syrups made from starch or isolated proteins. The other hallmark of ultra-processed food.

  • Glucose Glucose, usually listed as glucose syrup, is cheap, keeps products moist and stops sugar from crystallising.
  • Glucose syrup Glucose syrup is cheap, keeps products moist and stops sugar from crystallising.
3 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

  • Salt Salt, added for taste and preservation.
  • Sugar Sugar refined from sugar cane or beet.
  • Vegetable oil Vegetable oils are pressed or extracted from seeds, nuts and fruits.

How the NOVA groups work

Among 5,066 cereals and their products

From least to most processed, this one ranks 4715th. 57% of the cereals and their products here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 5,066 cereals and their products, least processed first

About this information

  • Data from this product on Open Food Facts (barcode 5057172734214, last edited 27 March 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
  • Photo: Open Food Facts contributors, CC BY-SA 3.0.
  • The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
  • NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of E (from A, best, to E).
  • General information, not medical or dietary advice. Check the pack if you have an allergy.