Is it ultra-processed?
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Fruit muffins, from least to most processed

We track 8 fruit muffins, 75% of them ultra-processed. The least processed is Blueberry muffins.

What makes fruit muffins ultra-processed

The signs of ultra-processing found most often, and the share of fruit muffins that contain each:

Processed food (2)

  1. 1 Blueberry muffins Wellsley · 17 g 3
  2. 2 Blueberry Muffin Lärabar 3

Ultra-processed food (6)

  1. 3 Blueberry Oat Muffins Veggies Made Great 4
  2. 4 Blueberry Muffins By Sainsbury's · 4 4
  3. 5 Blueberry Muffins Coles · 9 pack 375g 4
  4. 6 4 Blueberry Muffins Essential Waitrose · 4 Muffins 68g each 4
  5. 7 Blueberry Muffins Little Bites · 1.65oz (47g) 4
  6. 8 Coop Muffins citron Coop · 300 g 4

Within each group, products with fewer signs of ultra-processing, additives and ingredients come first. This ordering is ours, for comparison; it is not part of NOVA.