Is it ultra-processed?
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Is Coles Blueberry Muffins ultra-processed?

9 pack 375g Fruit muffins Sold in Australia

Pack of Coles Blueberry Muffins

Yes, it's ultra-processed

  1. 1 Unprocessed
  2. 2 Kitchen staple
  3. 3 Processed
  4. 4 Ultra-processed

Signs of ultra-processing in its ingredients:

  • 20 ingredients
  • 6 additives
  • Nutri-Score D

Less processed fruit muffins

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

Wheat Flour, sugar, Canola Oil, Water, Blueberries 13%, Egg, Milk, Thickener (1422), Raising Agents (450‚500‚541), Salt, Natural Flavour, Acidity Regulator (327), Vegetable Emulsifier (481), Sorbic Acid (200), Contributes to the production of certified sustainable palm oil

Additives: E1422 Acetylated distarch adipate , E200 Sorbic acid , E327 Calcium lactate , E450 Diphosphates , E481 Sodium stearoyl-2-lactylate , E500 Sodium carbonates

Also detected, but not matched to one ingredient: E1422 Acetylated distarch adipate, E327 Calcium lactate, E450 Diphosphates, E481 Sodium stearoyl-2-lactylate.

As written on the pack

Wheat Flour, sugar, Canola Oil, Water, Blueberries (13%), Egg, Milk Solids, Thickener (1422), Raising Agents, (450,500,541) Salt, Natural Flavour, Acidity Regulator (327), Vegetable Emulsifier (481), Sorbic Acid (200). Contributes to the production of certified sustainable palm oil.

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

  • E1422 Acetylated distarch adipate Acetylated distarch adipate is a chemically modified starch that holds up to heating, freezing and acidity, used to thicken sauces and fillings.
  • E327 Calcium lactate Thickeners are substances which increase the viscosity of a foodstuff.
  • E450 Diphosphates Diphosphates are phosphate salts used as raising agents in baking powder, and to hold water in processed meats and cheese.
  • E481 Sodium stearoyl-2-lactylate Emulsifiers are substances which make it possible to form or maintain a homogenous mixture of two or more immiscible phases such as oil and water in a foodstuff.
  • Flavouring Flavourings are concentrated aroma preparations that add or intensify a taste.
  • Thickener Thickeners, often gums or modified starches, make liquids more viscous so that a product feels richer than its ingredients alone would make it.
3 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

  • Salt Salt, added for taste and preservation.
  • Sugar Sugar refined from sugar cane or beet.
  • Sweet snacks Products in the category "Sweet snacks" are at least group 3.

How the NOVA groups work

Among 8 fruit muffins

From least to most processed, this one ranks 5th. 75% of the fruit muffins here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 8 fruit muffins, least processed first

About this information

  • Data from this product on Open Food Facts (barcode 9310645107219, last edited 13 February 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
  • Photo: Open Food Facts contributors, CC BY-SA 3.0.
  • The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
  • NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of D (from A, best, to E).
  • General information, not medical or dietary advice. Check the pack if you have an allergy.