Is it ultra-processed?
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Is Veggies Made Great Blueberry Oat Muffins ultra-processed?

Fruit muffins Sold in the United States and France

Yes, it's ultra-processed

  1. 1 Unprocessed
  2. 2 Kitchen staple
  3. 3 Processed
  4. 4 Ultra-processed

Signs of ultra-processing in its ingredients:

  • 24 ingredients
  • No additives
  • Nutri-Score B

Less processed fruit muffins

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

zucchini, sugar, egg whites, whole eggs, sorghum flour, brown rice flour, corn starch, blueberries, rolled oats, blueberries (blueberries, sugar, sunflower oil), carrots, soluble corn fiber, canola oil, baking powder, flaxseed meal, blueberry (blueberries, cane sugar, natural blueberry flavor), natural flavor, salt

As written on the pack

ZUCCHINI, SUGAR, EGG WHITES, WHOLE EGGS, SORGHUM FLOUR, BROWN RICE FLOUR, CORN STARCH, BLUEBERRIES, ROLLED OATS, DRIED BLUEBERRIES (BLUEBERRIES, SUGAR, SUNFLOWER OIL), CARROTS, SOLUBLE CORN FIBER, CANOLA OIL, LEAVENING (BAKING POWDER), FLAXSEED MEAL, BLUEBERRY FLAKES (BLUEBERRIES, CANE SUGAR, NATURAL BLUEBERRY FLAVOR), NATURAL FLAVOR, SALT.

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

  • Flavouring Flavourings are concentrated aroma preparations that add or intensify a taste.

Substances rarely used in home kitchens

Refined or extracted in factories, such as syrups made from starch or isolated proteins. The other hallmark of ultra-processed food.

  • Vegetable fiber Isolated plant fibres, such as inulin, oat fibre or bamboo fibre, are extracted industrially and added to change texture or support "source of fibre" claims.
5 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

  • Salt Salt, added for taste and preservation.
  • Starch Starch extracted from cereals or potatoes, used to thicken.
  • Sugar Sugar refined from sugar cane or beet.
  • Vegetable oil Vegetable oils are pressed or extracted from seeds, nuts and fruits.
  • Sweet snacks Products in the category "Sweet snacks" are at least group 3.

How the NOVA groups work

Among 8 fruit muffins

From least to most processed, this one ranks 3rd. 75% of the fruit muffins here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 8 fruit muffins, least processed first

About this information

  • Data from this product on Open Food Facts (barcode 0704863028132, last edited 2 June 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
  • The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
  • NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of B (from A, best, to E).
  • General information, not medical or dietary advice. Check the pack if you have an allergy.