Is it ultra-processed?
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Is Vector ultra-processed?

Breakfast cereals Sold in the United States

Pack of Vector

Yes, it's ultra-processed

  1. 1 Unprocessed
  2. 2 Kitchen staple
  3. 3 Processed
  4. 4 Ultra-processed

Signs of ultra-processing in its ingredients:

  • 43 ingredients
  • 5 additives

Less processed breakfast cereals

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

Rice, wheat, sugar, soy protein, soybean oil, oats, rice flour, contains 2% and less of brown sugar syrup, salt, corn syrup, soy protein isolate, honey, malt flavor, mixed tocopherols (vitamin E), for freshness, natural flavors, cinnamon, baking soda, Vitamins, Minerals (Dicalcium phosphate), vitamin C (ascorbic acid), vitamin E acetate, niacinamide, magnesium oxide, iron, zinc oxide, calcium pantothenate, vitamin A palmitate, manganese sulfate, copper oxide, vitamin B6 (pyridoxine hydrochloride), vitamin B2 (riboflavin), vitamin B (thiamin hydrochloride), potassium iodide, folic acid, biotin, vitamin D3

Additives: E306 Tocopherol-rich extract , E341 Calcium phosphates , E341ii Dicalcium phosphate , E500 Sodium carbonates , E500ii Sodium hydrogen carbonate

As written on the pack

Rice, whole grain wheat, sugar, soy protein concentrate, soybean oil, whole grain oats, rice flour, contains 2% or less of brown sugar syrup, salt, corn syrup, soy protein isolate, honey, malt flavor, mixed tocopherols (vitamin E) for freshness, natural flavors, cinnamon, baking soda, Vitamins and Minerals: Dicalcium phosphate, vitamin C (ascorbic acid), vitamin E acetate, niacinamide, magnesium oxide, iron, zinc oxide, calcium pantothenate, vitamin A palmitate, manganese sulfate, copper oxide, vitamin B6 (pyridoxine hydrochloride), vitamin B2 (riboflavin), vitamin B, (thiamin hydrochloride), potassium iodide, folic acid, biotin, vitamin D3

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

  • Flavouring Flavourings are concentrated aroma preparations that add or intensify a taste.

Substances rarely used in home kitchens

Refined or extracted in factories, such as syrups made from starch or isolated proteins. The other hallmark of ultra-processed food.

  • Glucose Glucose, usually listed as glucose syrup, is cheap, keeps products moist and stops sugar from crystallising.
4 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

  • Honey Honey, used as a sweetener.
  • Salt Salt, added for taste and preservation.
  • Sugar Sugar refined from sugar cane or beet.
  • Vegetable oil Vegetable oils are pressed or extracted from seeds, nuts and fruits.

How the NOVA groups work

Among 1,868 breakfast cereals

From least to most processed, this one ranks 1450th. 60% of the breakfast cereals here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 1,868 breakfast cereals, least processed first

About this information

  • Data from this product on Open Food Facts (barcode 0041192108594, last edited 28 August 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
  • Photo: Open Food Facts contributors, CC BY-SA 3.0.
  • The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
  • General information, not medical or dietary advice. Check the pack if you have an allergy.