Is it ultra-processed?
Menu

Is Kellogg's Vector ultra-processed?

850g Cereal flakes Sold in Canada

Pack of Kellogg's Vector

Yes, it's ultra-processed

  1. 1 Unprocessed
  2. 2 Kitchen staple
  3. 3 Processed
  4. 4 Ultra-processed

Signs of ultra-processing in its ingredients:

  • 28 ingredients
  • 5 additives
  • Nutri-Score C

Less processed cereal flakes

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

rice, wheat, sugar, soybeans, roasted, vegetable oil, whole oats, soy protein, corn syrup, corn syrup, brown sugar, rice flour, salt, honey, soy protein, corn, malted barley, natural flavor, wheat flakes, cinnamon, sodium bicarbonate, soy lecithin, mixed tocopherols (to maintain freshness), wheat, soy, oats, barley

Additives: E306 Tocopherol-rich extract , E322 Lecithins , E322i Lecithin , E500 Sodium carbonates , E500ii Sodium hydrogen carbonate

As written on the pack

rice, whole grain wheat, sugar, soybeans, roasted, vegetable oil, whole oats, soy protein, corn syrup, corn syrup, brown sugar, rice flour, salt, honey, concentrated soy protein, extract of corn and malted barley, natural flavor, wheat flakes, cinnamon, sodium bicarbonate, soy lecithin, mixed tocopherols (to maintain freshness), wheat, soy, oats, barley

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

  • E322 Lecithins Lecithins are fatty substances extracted mostly from soybeans, sunflower seeds or eggs, used as emulsifiers to keep fat and water mixed, for example in chocolate.
  • Flavouring Flavourings are concentrated aroma preparations that add or intensify a taste.
5 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

  • Honey Honey, used as a sweetener.
  • Preservative Preservatives slow spoilage by microbes.
  • Salt Salt, added for taste and preservation.
  • Sugar Sugar refined from sugar cane or beet.
  • Vegetable oil Vegetable oils are pressed or extracted from seeds, nuts and fruits.

How the NOVA groups work

Among 332 cereal flakes

From least to most processed, this one ranks 302nd. 27% of the cereal flakes here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 332 cereal flakes, least processed first

About this information

  • Data from this product on Open Food Facts (barcode 0064100036321, last edited 6 May 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
  • Photo: Open Food Facts contributors, CC BY-SA 3.0.
  • The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
  • NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of C (from A, best, to E).
  • General information, not medical or dietary advice. Check the pack if you have an allergy.