Is it ultra-processed?
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Is Tesco Crunchy Cookie Cereal 325G ultra-processed?

Cereals and their products Sold in the United Kingdom and France

Yes, it's ultra-processed

  1. 1 Unprocessed
  2. 2 Kitchen staple
  3. 3 Processed
  4. 4 Ultra-processed

Signs of ultra-processing in its ingredients:

  • 22 ingredients
  • 1 additive
  • Nutri-Score C

Less processed cereals and their products

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

wholewheat flour, maize semolina, sugar, wheat flour, glucose syrup, fat reduced cocoa powder 2.5%, sunflower oil cocoa powder 1%, malted barley flour, salt, flavouring, milk sugar, annatto, milk proteins, niacin, pantothenic acid, iron, vitamins, b riboflavin, thiamin, folic acid, vitamin d, vitamin

Additives: E160b Annatto

As written on the pack

wholewheat flour, maize semolina, sugar, wheat flour, glucose syrup, fat reduced cocoa powder (2.5%). sunflower oil cocoa powder (1%), malted barley flour, salt, flavouring, milk sugar, colour (annatto), milk proteins, niacin, pantothenic acid, iron, vitamin b riboflavin, thiamin, folic acid, vitamin d, vitamin

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

  • E160b Annatto Colours are substances which add or restore colour in a food, and include natural constituents of foods and natural sources which are normally not consumed as foods as such and not normally used as characteristic ingredients of food.
  • Flavouring Flavourings are concentrated aroma preparations that add or intensify a taste.

Substances rarely used in home kitchens

Refined or extracted in factories, such as syrups made from starch or isolated proteins. The other hallmark of ultra-processed food.

  • Glucose Glucose, usually listed as glucose syrup, is cheap, keeps products moist and stops sugar from crystallising.
  • Glucose syrup Glucose syrup is cheap, keeps products moist and stops sugar from crystallising.
  • Lactose Lactose is milk sugar, crystallised industrially from whey, a by-product of cheese making.
  • Milk proteins Milk proteins are proteins separated from milk, such as caseinates and whey protein concentrates, added to adjust texture or raise protein content.
2 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

  • Salt Salt, added for taste and preservation.
  • Sugar Sugar refined from sugar cane or beet.

How the NOVA groups work

Among 5,078 cereals and their products

From least to most processed, this one ranks 4689th. 57% of the cereals and their products here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 5,078 cereals and their products, least processed first

About this information

  • Data from this product on Open Food Facts (barcode 5054268869843, last edited 17 March 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
  • The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
  • NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of C (from A, best, to E).
  • General information, not medical or dietary advice. Check the pack if you have an allergy.