Is Sainsbury’s Taste The Difference Berry Muesli ultra-processed?

Mueslis with fruits Sold in the United Kingdom

Yes, it's ultra-processed

1 Unprocessed
2 Kitchen staple
3 Processed
4 Ultra-processed

Signs of ultra-processing in its ingredients:

Flavouring

24 ingredients
No additives
Nutri-Score C

Less processed mueslis with fruits

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

Oat Flakes 43%, Wheat Flakes 23%, Sultanas 7%, Raisins 7%, Blackcurrant Flavour Barley Flakes 6% (Barley Flakes, Granulated Sugar (processing marker), Blackcurrant, Carrot Concentrate, Flavouring (ultra-processing marker)), Flame Raisins 6%, Cranberries 3.5% (Cranberries, Pineapple Juice), Fruits 1.5% (Strawberries, Redcurrants, Raspberries, Blackcurrants), Blueberries 1.5% (Blueberries, Sugar (processing marker)), Sunflower Seeds, Pumpkin Seeds

As written on the pack

Oat Flakes (43%), Toasted Wheat Flakes (23%), Sultanas (7%), Raisins (7%), Blackcurrant Flavour Barley Flakes (6%) (Barley Flakes, Granulated Sugar, Blackcurrant Concentrate, Carrot Concentrate, Flavouring), Flame Raisins (6%), Sweetened Dried Cranberries (3.5%) (Cranberries, Pineapple Juice), Freeze Dried Fruits (1.5%) (Strawberries, Redcurrants, Raspberries, Blackcurrants), Sweetened Dried Blueberries (1.5%) (Blueberries, Sugar), Sunflower Seeds, Pumpkin Seeds.

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

Flavouring Flavourings are concentrated aroma preparations that add or intensify a taste.

1 ingredient that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

Sugar Sugar refined from sugar cane or beet.

How the NOVA groups work

Among 138 mueslis with fruits

From least to most processed, this one ranks 88th. 57% of the mueslis with fruits here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 138 mueslis with fruits, least processed first

About this information

Data from this product on Open Food Facts (barcode 5063334029272, last edited 15 May 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
Photo: Open Food Facts contributors, CC BY-SA 3.0.
The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of C (from A, best, to E).
General information, not medical or dietary advice. Check the pack if you have an allergy.