Is Sainsbury's Large Soft Multiseed Roll ultra-processed?

4 rolls Bread rolls Sold in the United Kingdom

Yes, it's ultra-processed

1 Unprocessed
2 Kitchen staple
3 Processed
4 Ultra-processed

Signs of ultra-processing in its ingredients:

Emulsifier
Gluten
E471 Mono- and diglycerides of fatty acids

33 ingredients
3 additives
Nutri-Score A

Less processed bread rolls

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

Fortified Wheat Flour (Wheat Flour, Calcium Carbonate, Iron, Niacin, Thiamin), Water, Sunflower Seeds 7%, Poppy Seeds 5%, Quinoa 5%, Brown Linseed 3%, Wheat Flour, Rye Flour, Pumpkin Seeds 2%, Oats 2%, Wheat Germ, Rapeseed Oil, Wheat Gluten (ultra-processing marker), Malted Rye Flour, Wheat Flour, Salt (processing marker), Emulsifiers (ultra-processing marker) (mono- and Diglycerides of Fatty Acids (ultra-processing marker)), mono- and Diacetyl Tartaric Acid Esters of mono- and Diglycer, ides of Fatty Acids, Yeast, Sugar (processing marker), Anti-caking Agent (processing marker) (Calcium Carbonate), Palm Oil, Palm Fat, Flour Treatment Agent (Ascorbic Acid)

Additives: E300 Ascorbic acid , E471 Mono- and diglycerides of fatty acids , E570 Fatty acids

As written on the pack

Fortified Wheat Flour (Wheat Flour, Calcium Carbonate, Iron, Niacin, Thiamin), Water, Sunflower Seeds (7%), Poppy Seeds (5%), Quinoa (5%), Brown Linseed (3%), Fermented Wheat Flour, Rye Flour, Pumpkin Seeds (2%), Oats (2%), Wheat Germ, Rapeseed Oil, Wheat Gluten, Malted Rye Flour, Wheat Flour, Salt, Emulsifiers: Mono - and Diglycerides of Fatty Acids, Mono - and Diacetyl Tartaric Acid Esters of Mono - and Diglycer - ides of Fatty Acids; Yeast, Sugar, Anti-caking Agent: Calcium Carbonate; Palm Oil, Palm Fat, Flour Treatment Agent: Ascorbic Acid.

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

E471 Mono- and diglycerides of fatty acids Mono- and diglycerides of fatty acids are made from fats and glycerol.
Emulsifier Emulsifiers keep fat and water from separating, giving products a smooth, stable texture over a long shelf life.

Substances rarely used in home kitchens

Refined or extracted in factories, such as syrups made from starch or isolated proteins. The other hallmark of ultra-processed food.

Gluten Wheat gluten, sold as "vital wheat gluten", is the protein washed out of wheat flour.

3 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

Anti-caking agent Anti-caking agents are substances which reduce the tendency of individual particles of a foodstuff to adhere to one another.
Salt Salt, added for taste and preservation.
Sugar Sugar refined from sugar cane or beet.

How the NOVA groups work

Among 63 bread rolls

From least to most processed, this one ranks 37th. 79% of the bread rolls here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 63 bread rolls, least processed first

About this information

Data from this product on Open Food Facts (barcode 5063334007676, last edited 27 March 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
Photo: Open Food Facts contributors, CC BY-SA 3.0.
The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of A (from A, best, to E).
General information, not medical or dietary advice. Check the pack if you have an allergy.