Is it ultra-processed?
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Is Rowan Hill Bakery Plain Tortilla Wraps ultra-processed?

496g Wheat flatbreads Sold in the United Kingdom and Ireland

Pack of Rowan Hill Bakery Plain Tortilla Wraps

Yes, it's ultra-processed

  1. 1 Unprocessed
  2. 2 Kitchen staple
  3. 3 Processed
  4. 4 Ultra-processed

Signs of ultra-processing in its ingredients:

  • 24 ingredients
  • 8 additives
  • Nutri-Score C

Less processed wheat flatbreads

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

wheat flour (wheat flour, calcium carbonate, iron, niacine, thiamine), water, palm oil, sugar, raising agents (diphosphates, sodium carbonates), humectant (glycerol), acidity regulator (citric acid), emulsifier (mono- and diglycerides of fatty acids), preservatives (potassium sorbate, calcium propionate), salt, flour treatment agent (l-cysteine)

Additives: E202 Potassium sorbate , E282 Calcium propionate , E330 Citric acid , E422 Glycerol , E450 Diphosphates , E471 Mono- and diglycerides of fatty acids , E500 Sodium carbonates , E920 L-cysteine

As written on the pack

wheat flour ( wheat flour, calcium carbonate, iron, niacine, thiamine), water, palm oil, sugar, raising agents (diphosphates, sodium carbonates), humectant (glycerol), acidity regulator (citric acid), emulsifier (mono - and diglycerides of fatty acids), preservatives (potassium sorbate, calcium propionate), salt, flour treatment agent (l-cysteine),

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

  • E422 Glycerol Glycerol is a sweet-tasting liquid used to keep products moist and soft.
  • E450 Diphosphates Diphosphates are phosphate salts used as raising agents in baking powder, and to hold water in processed meats and cheese.
  • E471 Mono- and diglycerides of fatty acids Mono- and diglycerides of fatty acids are made from fats and glycerol.
  • Emulsifier Emulsifiers keep fat and water from separating, giving products a smooth, stable texture over a long shelf life.
  • Humectant Humectants are substances which prevent foods from drying out by counteracting the effect of an atmosphere having a low degree of humidity, or promote the dissolution of a powder in an aqueous medium.
4 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

  • E202 Potassium sorbate Preservatives are substances which prolong the shelf-life of foods by protecting them against deterioration caused by micro-organisms and/or which protect against growth of pathogenic micro-organisms.
  • Preservative Preservatives slow spoilage by microbes.
  • Salt Salt, added for taste and preservation.
  • Sugar Sugar refined from sugar cane or beet.

How the NOVA groups work

Among 149 wheat flatbreads

From least to most processed, this one ranks 100th. 92% of the wheat flatbreads here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 149 wheat flatbreads, least processed first

About this information

  • Data from this product on Open Food Facts (barcode 4056489239642, last edited 5 May 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
  • Photo: Open Food Facts contributors, CC BY-SA 3.0.
  • The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
  • NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of C (from A, best, to E).
  • General information, not medical or dietary advice. Check the pack if you have an allergy.