Is it ultra-processed?
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Is Rolo milk chocolate and toffee dairy dessert ultra-processed?

2 x 65 g Chocolate desserts Sold in the United Kingdom

Pack of Rolo milk chocolate and toffee dairy dessert

Yes, it's ultra-processed

  1. 1 Unprocessed
  2. 2 Kitchen staple
  3. 3 Processed
  4. 4 Ultra-processed

Signs of ultra-processing in its ingredients:

  • 39 ingredients
  • 6 additives
  • Nutri-Score D

Less processed desserts

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

Skimmed Milk 46%, Cream (from Milk), Sugar, Milk Chocolate 12%, Sugar, Whole Milk Powder, Cocoa Butter, Cocoa Mass, Whey Powder (from Milk), Emulsifier (Sunflower Lecithin, Flavouring), Toffee Syrup 7.9%, Glucose Syrup, Sweetened Condensed Milk, Vegetable Fat (Coconut), Emulsifier (Sunflower Lecithin, Flavouring, Salt), Modified Maize Starch, Skimmed Milk Powder, Beef Gelatine, Cocoa Powder, Caramel (Glucose Syrup, Water, Sugar), Reduced Fat Cocoa Powder, Salt, Stabilisers (Carrageenan), Xanthan Gum, Emulsifier (mono- and DiGlycerides of Fatty Acids), Dextrose

Additives: E322 Lecithins , E322i Lecithin , E407 Carrageenan , E415 Xanthan gum , E428 Gelatine , E471 Mono- and diglycerides of fatty acids

As written on the pack

Skimmed Milk 46%, Cream (from Milk), Sugar, Milk Chocolate 12% (Sugar, Whole Milk Powder, Cocoa Butter, Cocoa Mass, Whey Powder (from Milk), Emulsifier(Sunflower Lecithin, Flavouring), Toffee Syrup 7.9% (Glucose Syrup, Sweetened Condensed Milk, Vegetable Fat (Coconut), Emulsifier(Sunflower Lecithin, Flavouring, Salt), Modified Maize Starch, Skimmed Milk Powder, Beef Gelatine, Cocoa Powder, Caramel (Glucose Syrup, Water, Sugar), Reduced Fat Cocoa Powder, Salt, Stabilisers: Carrageenan, Xanthan Gum, Emulsifier(Mono and DiGlycerides of Fatty Acids), Dextrose

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

  • E322 Lecithins Lecithins are fatty substances extracted mostly from soybeans, sunflower seeds or eggs, used as emulsifiers to keep fat and water mixed, for example in chocolate.
  • E407 Carrageenan Carrageenan is a thickener and gelling agent extracted from red seaweed, used widely in dairy desserts, plant-based drinks and processed meats.
  • E415 Xanthan gum Xanthan gum is a thickener made by fermenting sugar with the bacterium Xanthomonas campestris.
  • E428 Gelatine Gelatine is a gelling agent made from collagen in animal skin and bones.
  • E471 Mono- and diglycerides of fatty acids Mono- and diglycerides of fatty acids are made from fats and glycerol.
  • Emulsifier Emulsifiers keep fat and water from separating, giving products a smooth, stable texture over a long shelf life.
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  • Flavouring Flavourings are concentrated aroma preparations that add or intensify a taste.
  • Modified starch Modified starch is starch altered physically, with enzymes or chemically, so that it thickens, gels or survives freezing and heating better than ordinary starch.

Substances rarely used in home kitchens

Refined or extracted in factories, such as syrups made from starch or isolated proteins. The other hallmark of ultra-processed food.

  • Dextrose Dextrose is pure glucose crystallised from starch-derived syrup.
  • Glucose Glucose, usually listed as glucose syrup, is cheap, keeps products moist and stops sugar from crystallising.
  • Glucose syrup Glucose syrup is cheap, keeps products moist and stops sugar from crystallising.
  • Whey Whey is the liquid left over from cheese making, usually dried into a powder and used as a cheap source of milk solids, protein and lactose.
5 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

  • Salt Salt, added for taste and preservation.
  • Starch Starch extracted from cereals or potatoes, used to thicken.
  • Sugar Sugar refined from sugar cane or beet.
  • Vegetable fat Vegetable fats are oils that are solid at room temperature, such as palm or coconut fat.
  • Milk powder Milk powder is milk with the water evaporated off: a preserved form of a whole food rather than an industrial extract.

How the NOVA groups work

Among 63 chocolate desserts

From least to most processed, this one ranks 60th. 98% of the chocolate desserts here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 63 chocolate desserts, least processed first

About this information

  • Data from this product on Open Food Facts (barcode 3023290065433, last edited 28 February 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
  • Photo: Open Food Facts contributors, CC BY-SA 3.0.
  • The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
  • NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of D (from A, best, to E).
  • General information, not medical or dietary advice. Check the pack if you have an allergy.