Is it ultra-processed?
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Is Cadbury Pots of joy ultra-processed?

240 g (4 x 60 g) Creamy puddings Sold in the United Kingdom

Pack of Cadbury Pots of joy

Yes, it's ultra-processed

  1. 1 Unprocessed
  2. 2 Kitchen staple
  3. 3 Processed
  4. 4 Ultra-processed

Signs of ultra-processing in its ingredients:

  • 31 ingredients
  • 6 additives
  • Nutri-Score D

Less processed dairy desserts

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

water, milk chocolate 18% (milk, sugar, cocoa butter, cocoa mass, vegetable fats (palm, shea), emulsifier (e442), flavourings), skimmed milk, sugar, palm oil, cream, fat reduced cocoa powder, modified maize starch, pork gelatine, emulsifiers (e471), whey (from milk), stabilisers (pectin, e412), dried glucose syrup, salt, acidity regulators (sodium citrates), not

Additives: E331 Sodium citrates , E412 Guar gum , E428 Gelatine , E440 Pectins , E442 Ammonium phosphatides , E471 Mono- and diglycerides of fatty acids

As written on the pack

water, milk chocolate (18%) (milk, sugar, cocoa butter, cocoa mass, vegetable fats (palm, shea), emulsifier (e442), flavourings), concentrated skimmed milk, sugar, palm oil, cream, fat reduced cocoa powder, modified maize starch, pork gelatine, emulsifiers (e471), dried whey (from milk), stabilisers (pectin, e412), dried glucose syrup, salt, acidity regulators (sodium citrates), may contain nuts, egg and cereals containing gluten, not suitable for vegetarians,

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

  • E412 Guar gum Guar gum is a thickener ground from the seeds of the guar plant.
  • E428 Gelatine Gelatine is a gelling agent made from collagen in animal skin and bones.
  • E440 Pectins Pectins are gelling agents extracted from citrus peel or apple pomace.
  • E442 Ammonium phosphatides Emulsifiers are substances which make it possible to form or maintain a homogenous mixture of two or more immiscible phases such as oil and water in a foodstuff.
  • E471 Mono- and diglycerides of fatty acids Mono- and diglycerides of fatty acids are made from fats and glycerol.
  • Emulsifier Emulsifiers keep fat and water from separating, giving products a smooth, stable texture over a long shelf life.
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  • Flavouring Flavourings are concentrated aroma preparations that add or intensify a taste.
  • Modified starch Modified starch is starch altered physically, with enzymes or chemically, so that it thickens, gels or survives freezing and heating better than ordinary starch.

Substances rarely used in home kitchens

Refined or extracted in factories, such as syrups made from starch or isolated proteins. The other hallmark of ultra-processed food.

  • Glucose Glucose, usually listed as glucose syrup, is cheap, keeps products moist and stops sugar from crystallising.
  • Glucose syrup Glucose syrup is cheap, keeps products moist and stops sugar from crystallising.
  • Whey Whey is the liquid left over from cheese making, usually dried into a powder and used as a cheap source of milk solids, protein and lactose.
4 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

  • Salt Salt, added for taste and preservation.
  • Starch Starch extracted from cereals or potatoes, used to thicken.
  • Sugar Sugar refined from sugar cane or beet.
  • Vegetable fat Vegetable fats are oils that are solid at room temperature, such as palm or coconut fat.

How the NOVA groups work

Among 18 creamy puddings

From least to most processed, this one ranks 16th. 100% of the creamy puddings here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 18 creamy puddings, least processed first

About this information

  • Data from this product on Open Food Facts (barcode 4025500278229, last edited 27 March 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
  • Photo: Open Food Facts contributors, CC BY-SA 3.0.
  • The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
  • NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of D (from A, best, to E).
  • General information, not medical or dietary advice. Check the pack if you have an allergy.