Is it ultra-processed?
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Is Promise Gluten Free brown loaf ultra-processed?

Gluten-free breads Sold in the United Kingdom

Pack of Promise Gluten Free brown loaf

Yes, it's ultra-processed

  1. 1 Unprocessed
  2. 2 Kitchen staple
  3. 3 Processed
  4. 4 Ultra-processed

Signs of ultra-processing in its ingredients:

  • 25 ingredients
  • 7 additives
  • Nutri-Score B

Less processed gluten-free breads

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

Water, Tapioca Starch, Rice Flour, Thickeners (Cellulose), Hydroxypropyl Methyl Cellulose, Co Carboxymethyl Cellulose, Methyl Cellulose, Xanthan Pr Gum, Maize Flour, Potato Starch, Yeast, Psyllium Husk, Humectant (Glycerol), Rapeseed Oil, Rice Starch, Golden Syrup, Maize Starch, Salt, Preservatives (Sodium Propionate), Sorbic Acid, Burnt Sugar, Spirit Vinegar

Additives: E200 Sorbic acid , E281 Sodium propionate , E422 Glycerol , E460 Cellulose , E461 Methyl cellulose , E464 Hydroxypropyl methyl cellulose , E466 Sodium carboxy methyl cellulose

Also detected, but not matched to one ingredient: E466 Sodium carboxy methyl cellulose.

As written on the pack

Water, Tapioca Starch, Rice Flour, Thickeners: Cellulose, Hydroxypropyl Methyl Cellulose, Co Carboxymethyl Cellulose, Methyl Cellulose, Xanthan Pr Gum; Wholegrain Maize Flour, Potato Starch, Yeast, Psyllium Husk Powder, Humectant: Glycerol; Rapeseed Oil, Rice Starch, Golden Syrup, Maize Starch, Salt, Preservatives: Sodium Propionate, Sorbic Acid, Burnt Sugar, Spirit Vinegar.

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

  • E422 Glycerol Glycerol is a sweet-tasting liquid used to keep products moist and soft.
  • E460 Cellulose A food additive used to dissolve, dilute, disperse or otherwise physically modify a food additive or nutrient without altering its function -and without exerting any technological effect itself- in order to facilitate its handling, application or use of the food additive or nutrient.
  • E461 Methyl cellulose Emulsifiers are substances which make it possible to form or maintain a homogenous mixture of two or more immiscible phases such as oil and water in a foodstuff.
  • E464 Hydroxypropyl methyl cellulose Emulsifiers are substances which make it possible to form or maintain a homogenous mixture of two or more immiscible phases such as oil and water in a foodstuff.
  • E466 Sodium carboxy methyl cellulose Carboxymethyl cellulose is a thickener made by chemically modifying cellulose from wood or cotton.
  • Humectant Humectants are substances which prevent foods from drying out by counteracting the effect of an atmosphere having a low degree of humidity, or promote the dissolution of a powder in an aqueous medium.
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  • Thickener Thickeners, often gums or modified starches, make liquids more viscous so that a product feels richer than its ingredients alone would make it.

Substances rarely used in home kitchens

Refined or extracted in factories, such as syrups made from starch or isolated proteins. The other hallmark of ultra-processed food.

  • Invert sugar Invert sugar is ordinary sugar split into glucose and fructose with acid or enzymes.
  • Vegetable fiber Isolated plant fibres, such as inulin, oat fibre or bamboo fibre, are extracted industrially and added to change texture or support "source of fibre" claims.
3 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

  • Preservative Preservatives slow spoilage by microbes.
  • Salt Salt, added for taste and preservation.
  • Starch Starch extracted from cereals or potatoes, used to thicken.

How the NOVA groups work

Among 55 gluten-free breads

From least to most processed, this one ranks 53rd. 95% of the gluten-free breads here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 55 gluten-free breads, least processed first

About this information

  • Data from this product on Open Food Facts (barcode 5391526417447, last edited 18 April 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
  • Photo: Open Food Facts contributors, CC BY-SA 3.0.
  • The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
  • NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of B (from A, best, to E).
  • General information, not medical or dietary advice. Check the pack if you have an allergy.